EMI expands marketing team to forge links between music and brands

Bob Workman has been named senior director of brand partnerships, reporting to Rafael McDonnell, vice president of brand partnerships, licensing and synchronisation in Europe.

Workman joins EMI from music agency Spin Music where he was a director, responsible for bringing together major brands, such as Procter & Gamble, Coca-Cola and News International, with the music and wider entertainment industry. His previous roles include marketing director of Gut Records and he began his career in promotions at Island Records.

Workman will be supported by Hannah Partridge who has been appointed brand partnerships manager in UK. She will join EMI in May from marketing agency BD Ntwk. At BD she was the senior account director for Coca-Cola, responsible for overseeing all of Coke's music marketing activities including its recent iTunes partnership and Mycokemusic.com.

EMI Music's synchronisation team in the UK has been expanded to eight people and the team has been divided into two areas.

The first, led by Hywel Evans, director of synchronisation, will be responsible for negotiating commercial terms for the licensing of EMI's music.

The second, led by Rich Robinson, director of synchronisation creative, will focus on proactively pitching EMI's repertoire to ad agencies, film, TV and gaming companies.

This article was first published on marketingmagazine.co.uk