The 100 most mentioned brands on Twitter

Where's @JetBlue? \(500K followers) And what about Facebook? I'm very skeptical of the methodology.

Where's @zappos and @threadless, both brands built through the social web. I just don't believe they wouldn't appear on this list both have around half a million followers/brand fanatics

Hi George. It's difficult to come up with a definitive list. We commissioned Jam to track brand mentions for a several day period in April and these are the findings. I hope they act as a rough guide, to what brands people are talking about on Twitter.

Andrew, it is a valiant effort and, if anything, encourages discussion about the subject. And that's cool! So ... In addition to the missing brands mentioned above \(and there are many many others) ... the thing is ... Twitter is inherently fleeting. At least for now, it is a live stream. So, a 3-day survey is bound to have huge gaping holes. Brand mentions still shift dramatically depending on the news and campaigns. Where's ChelseaFC, Champions League, and so on. I'd expect massive buzz/chatter about them given the semi-final, but then it will probably fade until the next noteworthy event. @iboy

Thanks for sharing this info. A score like this will prove popular with brands. I am very interested in the method though - how did you go about filtering mentions of say 'Sky' that were brand specific and those that were used in other contexts of the word? This is a challenge that we are wrestling with as it isnt always simple to separate the two. Also, the time period seems a little short in relation to the title of the article. A 3 day period doesnt account for natural fluctuations caused by factors unique to that period. The title suggests a general trend, which as I read it, isnt the case.

Interesting that of those brands identified over the period, just over half of them have no Twitter presence themselves. Be interesting to see if/how this changes over time as brands embrace this forum more. @kirkemma and @uservision

In a digital world, wherever possible, it is best to give your company/brand a name that can be easily tracked and identified by digital tracking services.  In other words don't call your company Next or 3, for example...

Our experience is that measuring volume without sentiment is pointless. The technologies are out there to measure sentiment, then it's a case of applying the human touch and using the insights gathered to benefit our clients' brands. @juliusduncan @headstream @fbyfdigital

@ Julius - Why do you think measuring volume without sentiment is pointless? Surely it depends on what you are trying to measure. Sentiment is extremely useful, but I am yet to find a tool that can accurately determine sentiment without a lot of manual analysis added too \(which is very difficult when dealing with large volumes). Are there any tools you would reccomend?

Thanks for pulling this list together! The number of followers you have listed, however, doesn't tell the whole story. At Intel, we encourage all employees who want to engage in social media on the company's behalf to do so and to be authentic \(as in use their own names). We have over 150 Twitter accounts. If you added up all the followers of those accounts, the number would be much higher than the 464 who follow the @Intel account.

Hmmmm how do you define a bran ? Isn't LONDON a brand ? or The Mayor of London even ? or would that be more CULT ???

How about @YouTube? 44,940 followers...

No 38 on the list BT - We're on Twitter: @BTTradespace

Citroën is on Twitter. It's @citroenbrasil ... must of their posts are in portuguse but they post some english and french stuff as well - perhaps that's why It's on this top 100 list.

a very good list that continues to grow daily so I would have to agree that it would be hugely beneficial for this to be run again, see if your gaps fill and how many are added. Are you considering this to be worldwide or just US/UK? http://www.socialbrandindex.com/ is good but it is not extensive and am not sure of how often it is being updated because @HyattConcierge was launched today and is not listed nor is @AstraZenecaUS which has posts starting in January. Your list is based on "most mentioned" and followers and the socialbrandindex is supposed to be like http://www.twellow.com and did have @AstraZenecaUS but not @HyattConcierge.

@marksandspencer \(at 63) is up and running too!

Dell has many people on Twitter, and where's Zappos and JetBlue? How, exactly, did you compile this list? There's absolutely nothing here explaining how these brands are capitalizing on the buzz - or whether the buzz is positive, negative, or in between.

Produce a list, get knocked down by the social media community. Although glancing down, I can see a few missing that I'd expect to see there. What's the methodology and the timescale for the mentions?

Thanks for this list. I mapped the brands on a scatterplot and would be interested to know how folks interpret it - http://thedoublethink.com/2009/06/top-brands-on-twitter/