Additional Information
Content
Marks & Spencer releases 125th anniversary celebration TV ad
LONDON - Marks & Spencer has become the latest retailer to release a TV ad focusing on brand history, celebrating its 125th anniversary.
The campaign, created by Rainey Kelly Campbell Roalfe/Y&R, focuses on M&S as an innovator in retail, from selling bras to avocados, and on its penny bazaar heritage.
The ad was released a week after Sainsbury's released a spot focusing on its 140-year history, which followed on from Hovis' critically acclaimed relaunch ad, released last year.
Although it will not feature M&S’s founding slogan, "Don’t ask the price. It’s a penny", the retailer does plan to launch a penny offer in-store.
Michael Marks, a Polish immigrant, founded M&S in 1884 as a market stall in a penny bazaar in Kirkgate, Leeds.
He later paired up with Tom Spencer to launch the Marks & Spencer Penny Bazaar in 1894.
The ad was released as the M&S board meets to consider a dividend cut in an attempt to ride out the recession.
View credits and watch the ad in a larger player: Marks & Spencer 'quality worth every penny' by Rainey Kelly Campbell Roalfe/Y&R
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
