The Whiteoaks Consultancy Limited
Whiteoaks ranked 10th in the Technology Top 40, with key successes including account wins of OKI Printing Solutions, SkillSoft and AspenTech. Led by chairman Gill Craig and MD James Kelliher, the Surrey-based shop also recently landed Hughes Network System Europe, a six-figure b2b account.
Name: The Whiteoaks Consultancy Limited
Address: : 24 West Street, Farnham, Surrey, GU9 7DR
Telephone: 01252 727313
Ranking in Tech Top 40: 10
% growth in Tech Fee Income: In the last two years (2007 & 2008) tech fee income increased 31% versus the previous two year period.
Ranking in Top 150: 95
Tech fee income 2008: £1,900,000
Total fee income 2008: £1,900,000
Total staff 2008: 26
Who is in the hotseat:
Gill Craig - Chairman
Laura Slade, Client Services Director
Suzanne Griffiths, Commercial Director
James Kelliher, Managing Director
Sum up your agency's 2008 in three words: Transparency, Relationships, Results
Three best tech client or campaign wins: OKI Printing Solutions (Europe), SkillSoft, AspenTech
Tech highlights of 2008:
A combination of the tough economic environment and the emergence/acceptance of new technologies driving businesses to review and change traditionally entrenched working practices. A notable example being the renewed focus on unified communications: the pulling together of voice, video, IP-based and other communication tools to increase efficiencies and improve performance.
Significant hires in the tech team in 2008:
Jane Rigg, Account Manager
Samantha Hewitson, Account Manager
Staffing overall 2008:
Whiteoaks continues to focus on the retention and development of staff. The consultancy’s unique skills-based team structure means that each client account team has a dedicated account manager (responsible for management of the team, delivering campaigns versus target, main point of contact for the client etc.); a media/analyst specialist (responsible for identifying and securing opportunities with target media and industry analysts); a specialist copy writer (responsible for the generation of all client copy across various disciplines); and a projects/events manager (responsible for all reporting, approvals, event management requirements, second day-to-day point of contact etc.). In addition, all clients are assigned a dedicated review director, responsible for providing strategic and creative consultancy to the client and account team.
This approach ensures that every Whiteoaks client is serviced by a team of senior and experienced specialists. And because each team member focuses on their key skill, every client receives the highest quality service and consultancy.
Plans and predictions for tech PR in 2009:
While Web 2.0 continues to be on everyone’s agenda – and will become increasingly prominent throughout 2009, Whiteoaks believes that progressive technology organisations will strive to find new and innovative ways to engage with their audiences – above and beyond what today are generally recognised as Web 2.0 tools.
We also believe that during these challenging economic times organisations will have an increasing desire to prove the link between PR performance and sales success. While many PR practitioners will continue to resist the demand to be transparent, accountable and prove tangible sales return on PR investment, Whiteoaks is saying that it is possible with our bold and industry-changing ‘Totally Transparent PR: With Proven Sales Success’ service offering.
Tech business or brand to watch in 2008 and why:
Wolfram Alpha – it will be interesting to see if a ‘computation knowledge engine’ can really change the way people use online data and challenge the giant that is Google.
Describe your agency’s digital offering:
In response to the increasing challenges and opportunities presented by new media platforms Whiteoaks has developed a proprietary and comprehensive digital PR offering, Whiteoaks eTree.
Whiteoaks eTree encompasses all the digital PR tools currently available in our client services portfolio. It helps our clients formulate online communication strategies and enables them to make decisions around which areas of Web 2.0 activity will be most effective - based on their specific requirements.
Services included in Whiteoaks eTree include search engine optimisation PR, RSS feeds, webcasting, social media, online media and blog outreach – enabling our clients to take full advantage of the Web 2.0 revolution.
How are you keeping up to date with social media:
Social media is an integral part of the Whiteoaks eTree offering (see above) which ensures that we keep on top of the latest trends and innovations.
Whiteoaks also practices what we preach; with our own Twitter feed, LinkedIn group and Facebook fan page.
One thing you won’t know about the agency:
Whiteoaks’ two biggest clients have each been with the consultancy for over 13 years. Testament to our ability to continually deliver innovative PR services that meet our clients’ changing requirements – and crucially to increase and exceed expectations.
This article was first published on prweek.com
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