Nike gets new digital marketing tsar
LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director for the UK and Ireland.
Fisanotti to oversee digital marketing for Nike
Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing activity for the company, ensuring that digital continues to play a key strategic role in all future campaigns.
Since joining Nike Argentina in 1996, Fisanotti has held a variety of roles at the sports giant including marketing director for South and Latin America.
Pestridge, Revolution's Digital marketer of the year, will step down from his current position later this month to take up the role of global brand director of sportswear, based at Nike's US headquarters.
Over the last three years Pestridge has been responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike+ and Nike PhotoiD.
Figures from Nielsen show that in the UK Nike has reduced its TV spend by nearly 80 per cent during the past four years, while its digital budget has increased by 200 per cent during the same period.
"Advertising is all about achieving awareness, and we no longer need awareness," said Pestridge. "We need to become part of people's lives and digital allows us to do that."
Pestridge will deliver the keynote speech at the forthcoming Revolution Forum.
This article was first published on revolutionmagazine.com
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...