Lords label Gordon Brown's use of YouTube 'constitutionally questionable'
LONDON - Gordon Brown's use of YouTube to unveil policy initiatives has been criticised by a House of Lords report into the Parliamentary Standards Bill.
Brown made his YouTube appearance to announce the bill as a response to the growing furore over the expenses scandal.
However, his use of the medium instantly drew criticism, most notably from his then communities secretary Hazel Blears.
Politicians have increasingly used YouTube, most notably David Cameron's clips filmed in his kitchen, as a means of getting their message across. But this was the first time it was used to announce a new bill.
The House of Lords criticised Brown's decision to launch the bill through YouTube and said he should have firstly announced the legislation through parliament. It also branded the move as "constitutionally unorthodox".
Separately, YouTube is planning to switch its members over to its new layout on the July 15. All new accounts created will have the new design.
YouTube has been testing the new layout for several months but so far it has had difficulty winning over its users.
A recent blog posting by the project management team attracted a large number of replies with comments supporting the current version.
The number of UK users who watch online videos is on the rise. According to a survey by comScore the number of videos viewed in the UK is around 5bn, a 47% rise on the 2008.
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Planner Source £45000 - £50000 per annum + benefits & progression/training , London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...