Best Buy jumps on board CheapTweet service
LONDON - Best Buy, a major stakeholder in The Carphone Warehouse, has signed up to CheapTweet, a new service that alerts customers to discounted deals.
The Carphone Warehouse: deals on Twitter
The service scours Twitter to find the best deals offered by brands on the social media service. It then tweets them to its 15,000 plus followers.
Advertisers with CheapTweet get more prominence for their deals than other offers. The CheapTweet feed lets users click-through to a branded area of CheapTweet.com from where they can go on to complete the transaction on the brand's own website.
Visitors to the CheapTweet website can also search for deals in real time and by category such as fashion and technology.
The next stage for CheapTweet is to build stores for advertisers on its website, thereby streamlining the process and increasing the likelihood of purchase.
The new service is looking to sign up more advertisers and is selling more common ad packages such as inventory on its website to boost its revenues.
This article was first published on marketingmagazine.co.uk
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