Michael Jackson family wanted to 'buy' Twitter followers
LOS ANGELES - Australian marketing company uSocial.net, which sells packages of Twitter "followers", said that Michael Jackson's family wanted to buy 25,000 followers for the pop star's Twitter account before he died.
Leon Hill, chief executive of uSocial, said that his firm did not deal with Jackson directly, but with a member of the Jackson family.
"I can't admit that we dealt with Michael Jackson directly, though we were in touch with someone in his family recently who tasked us with conducting a Twitter campaign on an account relating to him.
"For obvious reasons we'll be dealing with his family from here on in, though it would have been great to conduct services for Michael Jackson in a different time, under different circumstances."
The firm claims it finds users who will be interested in hearing from the brand by tracking Twitter and working out what users are interested in to match profiles. It then invites the users to begin to follow the brand, meaning only users interested in the brand will respond.
Michael Jackson's Twitter account has close to 30,000 followers, however it has only three tweets, which have all been written after his death on June 25.
If this account became Jackson's official Twitter account before he died, it seems unlikely that he would have needed to "buy" followers, given his immense popularity across the world.
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- Copywriter Dynamic New Alliances £32000.00 - £35000.00 per annum, City of London
- Creative Artworker - Reigate ASG £25,000 - £28,000, Reigate
- Senior PR Account Executive / Junior Account Manager AF Selection £20,000 - £23,000, Lincolnshire