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Marlboro to unveil first new cigarette brand in two years

LONDON - Cigarette brand Marlboro is set to launch a new brand in the UK.

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It is the first NPD launch for Philip Morris Ltd since 2007, when it announced Marlboro Silver.

Marlboro's product portfolio includes Marlboro Red, Marlboro Gold, previously called Marlboro Lights, and Marlboro Menthol.

A trial of the product in Russia came in packs styled like cigarette lighters, with an opening at the side.  

 

 

This article was first published on marketingmagazine.co.uk

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