Brand in the news - Peanuts

Chris Whitson, Planning partner, SFW, Marketing, 18 August 2009, 12:00AM

So Snoopy turns 60 this year? I've got to be honest, I never really 'got' Peanuts; it all seemed wrapped up in some deep-rooted expression of childhood angst. Besides, Snoopy was so blooming happy with himself.

More sharing options

My dad thought it was marvellous and most humorous. Maybe that's its charm: a comic strip written for children but enjoyed by adults. Whatever the reason, I know I'm in the minority and Peanuts is adored the world over.

No surprise then to see the licence-holders using Snoopy's 60th birthday as an opportunity to 'reconnect' him with fans while introducing him to some new ones.

Collectors can gorge themselves on a Snoopy in a display case, notebooks, mugs and all sorts of harmless and engaging paraphernalia. That's all good; the collector's market is massive and I can see the sense in celebration.

However, the announcement that the collection will include men's and women's nightwear, tissues and wet wipes comes as a bit of a shock to my Presbyterian sensibilities. I just can't get my head around who would be interested in such items.

This article was first published on Marketing

More about

blog comments powered by Disqus

Latest jobs Jobs web feed

PR Account Manager fishtank 24k to 33k per year GBP, Surrey
Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom