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Jack Johnson looks to Twitter to promote new album
LONDON - Jack Johnson, the US musician, has launched an innovative campaign on Twitter, which rewards users who tweet a message promoting his new album with free music.
The social media campaign features a dedicated website where visitors can click on a link that leads to Twitter.
The link then downloads a pre-made Tweet promoting Johnson's new album 'En Concert', which allows the user to add 24 characters.
At the same time, a free Johnson track downloads automatically as an MP3 to the user's computer.
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