Google Maps to show where to get coffee on the go
LONDON - Google is seeking to cash in on Google Maps, one of its most popular products beyond search, with a range of new advertising opportunities for brands.
Google Maps is rolling out ads
The search giant has only previously run ads on a large-scale basis across Google Maps in Japan, where the mobile market is most advanced. But now Google Australia is planning to test some ads, with other markets including the UK rumoured to be next in line.
Fast-food chains, coffee shops and restaurants are the likely advertisers for Google. McDonald's is already an advertiser in Japan, as are coffee shop chains and other food and drink outlets.
"We get one million searches a year for railway stations. We're trying to figure out what things people might want. It could be a coffee shop or it could be a McDonald's," David Egan, general product manager at Google Australia, told the Sydney Morning Herald.
Ads on Google Maps seems to be a logical move from Google as more people access the service on their phones but the search giant has yet to reveal what specific opportunities it will offer to advertisers beyond logo and location.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- Senior Account Manager Blue Skies Marketing Recruitment £40000 - £50000 per annum, London
- Head of Advertising Operations (Ad Ops) - AGENCY Harnham £40000 - £60000 per annum + Bonus & excellent benefits, West End
- Account Manager Blue Skies Marketing Recruitment £26000 - £35000 per annum, London