Government uses Glue to get kids to do their sums
LONDON - The Department of Children Schools & Families has launched an online campaign to encourage more children to study science and maths.
Mark Cridge, chief executive of Glue, is encouraging pupils to take up maths
The campaign, created by Glue London, features professionals such as a games developer talking about their careers.
The activity is aimed at 11-16 year olds who are considering what A-levels to sit and is based around a colourful, interactive website and rich media ads aiming to drive traffic. The site will be further supported with TV, Radio and search activity, produced by Lowe London and i-level.
The creative features a range of video content to communicate that maths and science can lead to exciting and inspiring careers as a marine biologist or snowboard designer.
Nikki Waid, deputy head of marketing at DCSF, said: "This campaign is built on the insight that young people don't realise the variety and breadth of careers that science and maths qualifications can lead to.
"The creative solution developed by Glue London demonstrates this wide range of jobs by showcasing them in an interactive and inspiring way."
Jo Hagger, managing director of glue London, added: "We are delighted to be working with the DCSF on a campaign which is of such importance to the educational development of our future generation".
This article was first published on marketingmagazine.co.uk
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