iPhone tops CoolBrands survey in UK

Marketing, 06 October 2009, 12:00AM

Apple's iPhone has topped the 2009/2010 CoolBrands survey in the UK. The iPhone pipped car brand Aston Martin, which had held the accolade for the past three years. Apple and the iPod were also included in the top five in the poll, which was conducted by brand research organisation Superbrands.

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