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Lavazza launches 2010 calendar
LONDON - Italian coffee brand Lavazza has launched its 18th iconic calendar and a pan-European advertising campaign.
The 2010 Lavazza calendar illustrates ‘The Italian Espresso Experience' through Italian music. It features six world-famous models and takes inspiration from six well known Italian songs, such as Nessun Dorma and Con te partiro'.
The calendar aims to underpin the affinity between Lavazza with fashion, art and culture. The artwork will form the basis of a multi-million pound UK advertising campaign.
The ad campaign breaks in the new year and will target a high end, ABC1 audience.
This article was first published on marketingmagazine.co.uk
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