Stripping supermodels feel heat in climate change ads
LONDON - A group of supermodels has illustrated the effect of climate change in the most immediately understandable way - by taking their clothes off.
Supermodels were used in climate change ad
Promoting climate campaign group 350.org, the nine models remove 40 layers of clothing, in a racy strip tease, until they are close to naked.
They tantalisingly promise the viewer they will remove their underwear if they "get your politicians to act now".
350.org takes its name from the upper level of carbon scientists believe is safe to have in the atmosphere.
Last year NASA scientists published research stating that if there was more than 350 parts per million CO2 in the atmosphere, we couldn't have a planet "similar to the one on which civilization developed and to which life on earth is adapted." Curren carbon levels are 390 ppm, and are rising 2 ppm a year.
350.org was behind this week's International Day of Climate Action, which saw campaigners around the world target local politicians in an effort to influence proceedings at the US Climate talks in Copenhagen.
This article was first published on marketingmagazine.co.uk
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