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Waitrose rolls out festive ad activity
Waitrose is launching its Christmas marketing activity with a TV and press push.
The campaign runs across TV and press. Created by MCBD, the ads outline seasonal offers on popular Christmas food and drink items.
The TV ad, which breaks tonight (3 Nov), promotes 25% off wine and champagne on purchases of at least six bottles, starting tomorrow for one week. A press ad, which appears tomorrow, will feature the same offer.
The ads will be supported by a press campaign, which breaks this month and focuses on unusual and interesting seasonal products such as Venison Mince Pies.
The ads will carry the strapline: ‘This Christmas, there's only one place to be'.
This article was first published on marketingmagazine.co.uk
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