Additional Information


Content

Nestle brings Skinny Cow to Facebook

LONDON - The Skinny Cow has become the first Nestle brand to use its Facebook fanpage as the hub for its marketing activity.

The Skinny Cow: now on Facebook

The Skinny Cow: now on Facebook

Share this article

The Nestle brand, which is primarily targeted at women, has launched a £2.5 million campaign encouraging women to give in to indulgences.

Consumers are encouraged to visit the Skinny Cow Facebook page, where they can become a fan and share their cheekiest and sneakiest ways to say ‘Oh yes I can' to life's little indulgences.

Other content created by Skive includes the Cowculator app, where users can justify their latest fashion purpose and the Collectable Cow - a 24 hour live stream of news and offers for fashion, holidays and beauty.

The integrated campaign is also running in women's magazines, shopping malls and on the London underground.

Pip Sutherland, Skinny Cow brand manager said the campaign centres on helping women feel confident indulging in treats which are traditionally seen as diet busters.

"Nestlé is now placing heavyweight investment behind the brand with our new campaign which will drive awareness of The Skinny Cow Hot Chocolate and emotionally engage consumers with the brand," she said. "The campaign idea centres around ‘Oh Yes You Can', a positive message reinforcing that women can feel good about indulging every now and again."

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^