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Chrysler and Dodge marques to disappear from Europe
LONDON - The Chrysler and Dodge car marques will be phased from the European market under plans by new owner Fiat to rejuvenate the company.
Chrysler
As part of a five-year plan unveiled by Fiat and Chrysler group chief executive Sergio Marchionne, Chrysler and Dodge will be rebadged as Fiats and Lancias across Europe.
The company's only global marque will be Jeep, which accounted for half of Chrysler Group's sales outside North America in the first ten months of the year.
Marchionne plans to grow Chrysler's global sales from 1.3m vehicles in 2009 to 2.8m by 2014.
Separately, GM has opted not to sell its European brands Opel and Vauxhall to Canadian parts manufacturer Magna.
Instead, the US car manufacturer is looking to secure funding from European governments. A total of 10,000 redundancies are expected to follow.
This article was first published on marketingmagazine.co.uk
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