Coke and McDonald's sign up to CoTweet

CoTweet said the brands has signed up along with Ford, Whole Foods and others to its CoTweet Enterprise Innovators Programme.

The programme provides analytics of how far Twitter messages are reaching, click-through rates on links and can report on different message types, such as direct messages, replies and mentions, as well as the most active users.

The idea is to help companies manage their brands on Twitter, with customers paying $1,500 a month for the service. For this, companies get access to a tailored set of tools as well as an account manager to provide analysis, product support and training. The company has a partnership with bit.ly, the URL shortening site, to provide analytics as to who is clicking through on links.

Jesse Engle, chief executive of CoTweet, said: "Companies must monitor their brands, provide customer service and measure the impact of outbound marketing."

Earlier this year CoTweet revealed it had raise $1.1 million in funding from the likes of Baseline Ventures, Founders Fund, First Round Capital, SV Angel, Maples Investments and Freestyle Capital.

This article was first published on revolutionmagazine.com