Additional Information
Content
Smartphone wars: Blackberry outsells iPhone in UK
LONDON - Despite the hype around Apple's iPhone, more people bought Blackberry handsets in Q3 2009 than bought iPhones, according to research released today.
RIM's Blackberry Storm is selling well
Research In Motion, the company behind the Blackberry phone, shifted 382,000 handsets in Q3 2009, compared to 254,000 iPhones sold by Apple, according to research by The Nielsen Company.
Both companies fuelled the boom in smartphone ownership in the UK which increased by 10 per cent between Q2 and Q3. And there is still a large market to target with just one in seven Britons owning a smartphone.
Due to the growth of Apple and RIM, Nokia no longer enjoys a majority share of the smartphone market in the UK: the Finnish manufacturer's share dropped from 51 per cent to 44 per cent in Q3 compared to Q2, said Nielsen.
The good news for advertisers is that the number of people browsing the web on mobile increased 32 per cent between Q2 and Q3 to 10.4 millioin, while over four million people now download apps to their handset.
Top five device manufacturers by share of UK smartphone market:
| Rank | Manufacturer | Q3 no. of UK smartphone owners (000s) | Q3 %age UK smartphone owners | Q2 %age UK smartphone owners |
| 1 | Nokia | 2,690 | 44% | 51% |
| 2 | RIM | 1,151 | 19% | 14% |
| 3 | Apple | 1,015 | 17% | 14% |
| 4 | HTC | 579 | 9% | 12% |
| 5 | Samsung | 316 | 5% | 6% |
Source: The Nielsen Company
This article was first published on revolutionmagazine.com
Additional Information
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
