Twitter users: we like ads, can we have some please?
LONDON - Twitter users are receptive to ads and even discuss brands on the microblog, according to research that highlights the huge commercial potential of the platform.
Twitter users are receptive to ads, finds study
A study of 3,000 consumers by Perfomics and ROI Research shows that 44 per cent of Twitter users are receptive to promotions and special offers, while 39 per cent have discussed a brand or product on the microblog.
The research highlights the growing opportunity for advertisers to take advantage of social media, showing that 44 per cent of Twitter users have actually recommended a product via the social media site.
Accrding to Performics and ROI Research, a further 48 per cent of Twitterers have gone on to search for a specific product or brand after seeing an ad on the microblog.
The research helps to dispel claims that users will flee Twitter in their droves once the microblog introduces its long awaited commercial strategy.
Twitter co-founder Biz Stone recently revealed the he company will add revenue generating tools by the end of 2009. He claims Twitter will implement a range of services for businesses including an analytics dashboard to aid tweet monitoring, or verified corporate accounts.
This article was first published on revolutionmagazine.com
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...