Additional Information


Content

Santander reviews online bank task

LONDON - Santander is looking for an agency to handle the pan-European advertising, DM and digital account for a new unified online banking service.

Cahoot: the online bank due for a rebrand

Cahoot: the online bank due for a rebrand

Share this article

The process is being handled by Santander's new Global Direct Banking division, which encompasses all the Spanish bank's online banking brands that do not carry the Santander branding.

The group is seeking an agency with a strong presence in Santander's core European markets, including Spain, Italy and the UK, and is approaching network shops to pitch for the business in February.

The successful shop will be briefed to promote the new online banking service, which will unify Santander's individual online banking brands such as the UK's Cahoot and the Spanish bank OpenBank under one pan-European internet banking brand.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^