Additional Information


Content

RAJAR Q4 2009: Wogan bows out on top with 8.1 million weekly listeners

Sir Terry Wogan signed off from his long-running BBC Radio 2 breakfast show on a high, with a weekly audience figure of 8.1 million during the last quarter of 2009.

Wogan: final weekly breakfast audience of 8.1 million

Wogan: final weekly breakfast audience of 8.1 million

Share this article

The 71-year-old, who stepped down from his 'Wake up to Wogan' radio slot in December after 27 years in the presenter's chair, enjoyed an increase in listeners of 350,000 from the previous quarter, retaining his lead over BBC breakfast rival Chris Moyles, as well as his commercial challengers.

Moyles' Radio 1 breakfast show attracted 7.24 million listeners each week, keeping it in second spot ahead of the Radio 4 breakfast show, which achieved a weekly audience of 6.41 million.

Wogan has now been replaced in the Radio 2 breakfast show slot by Chris Evans, but will be back on the air from 14 February, with a weekly Sunday morning show.

Tim Davie, director of BBC audio and music, said: "Terry is a legendary broadcaster and these figures show his popularity has never been higher. I'm now looking forward to tuning in to his new show later this month, along with all the TOGs [Terry's Old Geezers]."

Some 46 million UK adults tuned in to a radio station each week during the last quarter of 2009, according to the latest RAJAR figures. This signalled a rise of 250,000 listeners quarter on quarter, and an increase of half a million listeners from the previous year.

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^