Blue State Digital creates TonyBlair4Labour site
LONDON - Blue State Digital, the agency that worked on Barack Obama's presidential campaign, has created an election website for Tony Blair as part of his effort to help Labour win a fourth term in office.
Tony Blair: former PM offers his support for Brown
The former prime minister made his return to UK politics yesterday, with a speech in his old Sedgefield constituency, at the Trimdon Labour Club.
The website for the Office of Tony Blair will use the election 2010 website to post Blair's support for the Labour Party, and will feature videos of his appearances as well as news and comment.
Blair used the occasion in Sedgefield to lend his backing to Gordon Brown and attacked the Conservatives and their 'Time for change' campaign slogan.
Blair said: "I always used to say when some in our ranks urged a mantra of 'time for a change' in 1997, it is the most vacuous slogan in politics. 'Time for a change' begs the question: change to what exactly? And the reason an election that seemed certain to some in its outcome, is now in sharp contention, lies precisely in that question."
The site is one of a number of projects that Blue State Digital has worked on for Blair since he left office.
Last year, the agency revamped Blair's Faith Foundation website, and has also worked on his Sports Foundation site, Africa Governance Initiative and Quartet role in the Middle East.
Other clients Blue State Digital has been working for in the UK include the Communication Workers Union in the fight against the privatisation of Royal Mail.
Read the latest on Brand Republic's Red, Yellow and Blue Election blog
- Gordon MacMillan on the Tories claiming poster success in defeating policy that never was
- Gordon MacMillan #Askthechancellors points to a much more social future
- Craig Elder – Reaching undecided voters online
- Gordon MacMillan – Our ad agency isn't working, but will negative campaigning?
- Tom Smithard Bring it on
- Mark Hanson – It's the audience, stupid!
- Rich Sutcliffe – If Parliament hangs, so will the ad men
- Gemma Charles – The nasty party's back and this time it's personal
Latest jobs Jobs web feed
- Head of Marketing Operations - Fixed Term Contract 12 months NEST Corporation Competitve, London
- Senior Account Manager / First Time Account Director Content is King £35k - £45k per annum dependent on experience, London (Central), London (Greater)
- Head of Acquisition & Retention NEST Corporation Competitive, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £65000 - £70000 per annum, London
- Account Director The Great & The Good £45000 - £50000 per annum, West End
- Social Media Manager Ball & Hoolahan £48,000, London (Central), London (Greater)