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How Instagram fuelled the rise of the super-premium drinks consumer

Social media has created a generation of drinkers willing to spend to be seen in the very best light, says Joanna Davies, chief executive of agency network ZAK Media.

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Argos releases second ad in its latest strategy

Argos is releasing the second ad in its "get set go Argos" campaign.

 

Lynda Bellingham's Oxo ads: a history of eighties and nineties Britain

Following the death of Lynda Bellingham yesterday, Campaign takes a look at some of the best ads from the long-running Oxo campaign she starred in.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 

Why brand purpose is everything

Richard Neville, the founder of digital agency Animl, shares the learnings from his recent TED Talk at Unilever about why brands should take on social causes.

 

Nestle brings back 'last Rolo' strapline in YouTube film series

Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a "whole new generation" of consumers.

 

MBA lands Feelunique.com autumn/winter campaign

Feelunique.com, the online beauty retailer, has appointed MBA to create digital and direct marketing campaigns for the autumn/winter 2014 season.

 

Facebook IQ study chimes with IPG Mediabrands report

Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'.

 

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 

Ballantine's takes liberties with truth in film charting fake history of the brand

Ballantine's brand extension into pickled eggs is just one of several fibs told in a fake history of the whisky label, in a 120-second YouTube spot for the Pernod Ricard brand.

 

Sugar Puffs ditches name and brings back Honey Monster in rebrand

Sugar Puffs is rolling out a multimillion pound marketing campaign to support the relaunch of the brand, which has been renamed Honey Monster Puffs, in a bid to disassociate it from sugar and boost sales.

 

Lynda Bellingham's Oxo ads: a history of eighties and nineties Britain

Following the death of Lynda Bellingham yesterday, Campaign takes a look at some of the best ads from the long-running Oxo campaign she starred in.

 
 

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