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Apple Q2 profits top $10bn as iPhone sales soar

Apple has revealed better-than-expected second quarter profits of $10.2bn (£6.1bn), with iPhone sales up 17% year on year.


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Lida hires TMW's Richard Pentin as strategy partner

Lida, the digital and direct agency, has hired TMW's planning director, Richard Pentin, as its second strategy partner.


Mark Zuckerberg lookalike turns to therapy in WeChat ad

Chinese messaging service WeChat has poked fun at Mark Zuckerberg with a South African TV ad that apparently shows the Facebook founder in distress about being abandoned by his friends.


Trading Places: this week's people moves

Enyi Nwosu takes up a global role at WPP's Mindshare and Absolute Radio's Anthony Abbott joins Bauer Media in a newly created post, in this week's round-up of people moves in advertising, marketing media and PR.


Microsoft profits boosted by cloud computing drive

Microsoft's move towards cloud computing under new chief executive Satya Nadella appears to be paying off, with the tech giant beating analysts' expectations to post first-quarter net profits of $5.7bn (£3.4bn).


Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.


Grey London social unit hires Pete Durant as head of social planning

The Social Partners, Grey London's in-house social unit, has appointed Manning Gottlieb OMD's Pete Durant as head of social planning.


Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.


Maxus awarded £5m npower UK media as Group M takes European duties

Npower, one of the largest energy suppliers in the UK, has appointed Group M to its pan-European media planning and buying account, with Group M's agency Maxus taking the £5 million UK offline business.


Former JWT chairman Tim Davis dies

Tim Davis, the former chairman of JWT London, has died.


Coca-Cola: 'Don't approach bloggers with a fait accompli'

Brand should not approach bloggers with a "fait accompli" when reaching out to them, but should be open to co-creation and a more human approach, according to Coca-Cola GB head of media relations Sarah Tuke.


Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'

Tesco chief marketing officer Matt Atkinson said brands should not stereotype mothers, and believes Tesco connects with mums by helping them with their "everyday life".


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