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Asda extends Black Friday into Saturday, tripling deals on last year

Asda is looking to capitalise on the increasing hype surrounding 'Black Friday', by extending the sales event into the weekend and offering deals on 700,000 items, spanning toys, TVs, tablets and mobile phones.

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Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

 

Telefonica getting 'healthy return' on start-up investments, says Wayra UK director

Telefonica is set to see a strong return on its cash investments into the European arm of Wayra, its start-up accelerator programme, according to Simon Devonshire, the company's director.

 

Visa adds voice to sponsor dissent over Fifa corruption scandal

Visa has become the latest Fifa partner to speak out against the football body, which is embroiled in a corruption scandal over awarding the 2018 and 2022 World Cups to Russia and Qatar respectively.

 

Costa-commissioned Christmas children's book supports Save the Children

The cult of the Christmas jumper has inspired Costa to commission an illustrated children's book called 'The Best Christmas Jumper', with £1.17 of the £1.50 price tag to be donated to charity Save the Children.

 

Interconnect and innovation will follow

Brands that behave in an interconnected way will stand a better chance of success

 

'We weren't making travel easy for our customers' says EasyJet chief

Easyjet boss Carolyn McCall has credited the airline's turnaround to a return to its core values, namely making it easy and cheap for customers to travel.

 

Virgin brand to dominate London to Edinburgh route after winning East Coast rail franchise

Virgin and Stagecoach have won a bid to run the re-privatised East Coast mainline route from London to Edinburgh, growing the Virgin brand's share of Britain's rail network.

 

Media agency pioneer Ray Morgan dies, aged 82

Ray Morgan, who has died aged 82, may have been credited with killing off the full-service agency. But he was a most unlikely assassin.

 

Grey poaches BBH's Paton as first film head

Grey London has appointed the Bartle Bogle Hegarty producer Glenn Paton to be its first head of film.

 

Growth in female leaders, IPA finds

The advertising industry has seen a steady increase in the number of women in senior positions and people of ethnic minorities, according to the latest IPA Agency Census.

 

Cheil deal values Iris Worldwide at £80m

Cheil Worldwide has acquired a stake in Iris Worldwide in a deal that could value the agency at £80 million.

 
 

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