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Lexus Europe ties with Will.i.am to launch the Lexus NX model

Lexus Europe has formed a creative partnership with musician, Will.i.am to champion provocative design and technology, part of the 'Striking Angles' campaign that is launching its Lexus NX model.

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What brands can do when their sports stars crash out

After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.

 

Procter & Gamble wields axe on up to 100 of its least profitable brands

Procter & Gamble announced today that up to 100 of its least profitable brands will be axed as it looks to streamline its costs and focus on its core brands.

 

What Facebook needs to do to catch up with Twitter

Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.

 

Murdoch papers and PR industry welcome Matt Tee as press regulation chief

News the former permanent secretary for government comms, Matt Tee, has been appointed as the first chief executive of the new media regulator, IPSO, has met with a mixed reaction.

 

The top 10 opinions and features from the month

Take a look at Campaign's top 10 most read opinions and features from July.

 

Anytime, anywhere, on the move: Channel 4 Shorts

For those who want to watch quality TV but who only have five minutes to spare, Channel 4 has launched a cheeky campaign promoting its new Shorts programmes.

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.

 

Adidas steps up marketing investment to top €2bn and reviews global brand structure

Adidas is to increase its marketing and point-of-sale investments over the next 18 months and has introduced new organisational structures for its global brands and sales divisions, under recently appointed executive board members Eric Liedtke and Ro...

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.

 
 

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