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Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.

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Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

 

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

 

MasterCard renews Rugby World Cup sponsorship to push cashless message

MasterCard is to sponsor next year's Rugby World Cup in England, with the payments firm set to use the tournament to push its NFC-enabled and mobile payment systems.

 

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

 

Lynx unleashes £9m 'Peace invasion' campaign

Giant peace signs were seen up and down the country yesterday (15 April), from London to Edinburgh, as part of Unilever's £9m campaign for its Lynx Peace deodorant.

 

Watch: Post Office '24-hour Property Challenge' on Channel 4

The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.

 

Ben Felton to head strategy at The Marketing Store

Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.

 

Guardian hires Yahoo's Sam Coleman to lead multichannel client strategy

Guardian News & Media has hired Yahoo's Sam Coleman in the role of head of client development, and ITV's Paul Gandolfi as key client leader in sport.

 

Cheryl Cole is wild and arresting in new L'Oreal work

Cheryl Cole debunks the myths that pretty girls cannot be fierce and racy in the new work for L'Oreal's Feria hair colour range.

 

Social Brands 100 Youth: Pizza Hut most social youth brand in UK

Pizza Hut is the best brand at building and maintaining social media relationships with the UK's youth, followed by high-street bakery chain Greggs, according to social media agency Headstream.

 
 

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