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Facebook's Sheryl Sandberg calls for more ads that celebrate women

NEW YORK - Sheryl Sandberg, Facebook's chief operating officer and the author of 'Lean In', led an Advertising Week panel that explored gender roles in global campaigns.

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Sainsbury's chief defends '50p challenge' initiative as sales tumble

Mike Coupe, Sainsbury's chief executive officer, has defended the supermarket's "50p challenge" blunder, calling it a simple mistake, as the retailer reports sales have dropped over the quarter.

 

Online video viewing trends in China provide a glimpse of the future for UK brands

I am eight months in to my China journey, and the differences have been more amazing and challenging than I could have ever imagined experiencing. Some things in media are the same everywhere, though, and recent UK figures confirming the shift away f...

 

Brands should overcome their fears and take smart risks in real time

NEW YORK -- At Advertising Week, Electronic Arts' Dana Marineau said that sometimes marketers have to throw a Hail Mary pass to keep brands relevant.

 

Has Uber's celebrity credit scheme generated positive sentiment on social?

Although Uber was launched in 2012, it was only this summer that it came to prominence in the UK, after provoking the ire of London cabbies.

 

Ikea's gently eccentric 'floating beds' ad hits the spot - whether you get it or not

The man who started Ikea, Ingvar Kamprad, was well stocked in the religious zeal department. He had a mission to create a better life for the many, and you have to admit there's something rather wonderful about that. It certainly explains the derivat...

 

Asos, Selfridges and Guardian among brands lauded for positive body image activity

Asos, Selfridges, The Guardian and Lancome are among a number of brands whose work will be celebrated at the Body Confidence Awards, which mark the start of a new national movement aimed at promoting positive body image.

 

Instagram taps photo community for quirky Herb Lester city guides

Instagram has partnered with boutique travel brand Herb Lester to produce guides to London, Paris and Berlin that feature unusual photos taken by its users.

 

Tesco continues fight to trademark blue dashes under its logo

Tesco made an appeal to the Intellectual Property Office this week, asking the body to overturn its decision not to allow it to register the dashes under the retailer's logo as a trademark.

 

Haymarket launches Campaign in the US

Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.

 

New technology is another way to be creative

NEW YORK - Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York.

 

Condé Nast builds digital team with four hires

Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.

 
 

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FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

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