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31 October 2014

  • 10:26AM
  • News
Pepsi Max pranks cinemagoers for Halloween

Pepsi Max pranks cinemagoers for Halloween

Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.

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  • 10:01AM
  • News
Spotify launches first UK TV campaign

Spotify launches first UK TV campaign

Spotify will launch a six-figure TV campaign to run during The X Factor ad breaks, as part of its 'That Song When' activity.

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  • 10:00AM
  • News
  • 09:45AM
  • News
GHD holds six-way agency shootout for consumer PR

GHD holds six-way agency shootout for consumer PR

Hair straightener manufacturer GHD is choosing between six agencies for its consumer PR account, which has been held by Shine Communications for six years.

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  • 09:42AM
  • News
Banner ads at 20: why banners are advertising haiku

Banner ads at 20: why banners are advertising haiku

Chris Jefford, the founder and strategy director at Hometown, reflects on the future of the banner ad, which turned 20 this week.

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  • 09:30AM
  • Opinion
Twitter presents unique challenges when used to promote financial services

Twitter presents unique challenges when used to promote financial services

What began as a novelty fad has become one of the world's dominant means of communication and nowhere is this more true than in financial services.

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  • 09:16AM
  • News
UK consumers pessimistic despite highest confidence level since 2007, says Nielsen

UK consumers pessimistic despite highest confidence level since 2007, says Nielsen

Consumer confidence is the highest it has been for seven years, according to Nielsen research, but the prevailing mood is still one of pessimism.

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  • 09:00AM
  • News
The banner ad is 20 but has barely evolved

The banner ad is 20 but has barely evolved

It is the banner ad's 20th birthday this week, and it's time marketers turned to better formats in a modern web, writes Jeremy Arditi, UK MD and senior vice president of international at Teads.

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  • 09:00AM
  • News
What is Twitter Fabric and how will it affect marketers?

What is Twitter Fabric and how will it affect marketers?

Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that brings tweets into third-party apps. That could make marketers' lives easier, writes Itay Godot, vice president of sales and marketing at dmg.

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  • 09:00AM
  • Feature
NBC foreign correspondent Keir Simmons talks poor pitches and avoiding biscuits

NBC foreign correspondent Keir Simmons talks poor pitches and avoiding biscuits

Keir Simmons, NBC's London-based foreign correspondent, talks to PRWeek about his job and how he relates to PRs.

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  • 08:40AM
  • News
Tin Man helps Borough Market celebrate 1,000 years

Tin Man helps Borough Market celebrate 1,000 years

The 1,000-year anniversary of the founding of Borough Market on the South Bank of the Thames in London has prompted the market to bring in consumer PR agency Tin Man.

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  • 08:39AM
  • News
Spooky Viral Chart: World's most-shared Halloween ads

Spooky Viral Chart: World's most-shared Halloween ads

To mark today's spooky occasion, Campaign thought we would treat - not trick - you to the world's most-shared Halloween ads.

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  • 08:30AM
  • News
Majority of consumers think alcohol labelling should state calorie content, claims RSPH

Majority of consumers think alcohol labelling should state calorie content, claims RSPH

The Royal Society for Public Health is putting pressure on alcoholic drinks brands to introduce calorie information on their labelling, to combat obesity and encourage healthier drinking habits.

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  • 08:30AM
  • News
A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix

A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix

Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday.

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  • 08:06AM
  • News
Waggener Edstrom doubles stake in Australian comms agency

Waggener Edstrom doubles stake in Australian comms agency

Waggener Edstrom (WE) has increased its equity share in Australian comms agency Buchan, as the agency embarks on a global growth plan.

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  • 08:00AM
  • Opinion
Losing Virginity and finding Redemption: the story of a start-up

Losing Virginity and finding Redemption: the story of a start-up

In Marketing's new series shining a spotlight on the entrepreneurial marketers moving from the corporate establishment to the start-up world, Catherine Salway, former group brand director for Virgin, explains why she felt compelled to launch her alcohol-free gastrobar Redemption.

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  • 07:54AM
  • News
WPP sees PR slowdown recur with 0.1% organic revenue growth

WPP sees PR slowdown recur with 0.1% organic revenue growth

The holding company behind Burson-Marsteller and Hill+Knowlton Strategies has reported disappointing third quarter revenue growth at its PR and public affairs division.

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