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24 April 2014

  • 05:08PM
  • News
Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

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  • 04:15PM
  • News
Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

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  • 02:45PM
  • News Analysis
Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

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  • 02:38PM
  • News
Grey London social unit hires Pete Durant as head of social planning

Grey London social unit hires Pete Durant as head of social planning

The Social Partners, Grey London's in-house social unit, has appointed Manning Gottlieb OMD's Pete Durant as head of social planning.

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  • 02:30PM
  • Partner Content
  • 02:20PM
  • News
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

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  • 12:52PM
  • News
Former JWT chairman Tim Davis dies

Former JWT chairman Tim Davis dies

Tim Davis, the former chairman of JWT London, has died.

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  • 12:34PM
  • News
Maxus awarded £5m npower UK media as Group M takes European duties

Maxus awarded £5m npower UK media as Group M takes European duties

Npower, one of the largest energy suppliers in the UK, has appointed Group M to its pan-European media planning and buying account, with Group M's agency Maxus taking the £5 million UK offline business.

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  • 12:25PM
  • News
Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom has struck a deal with ITV to fill the first ad break of the channel's new breakfast show, 'Good Morning Britain', with spots for its clients.

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  • 12:15PM
  • News
Oasis #springasmile digital campaign gets people doing good deeds

Oasis #springasmile digital campaign gets people doing good deeds

High street brand Oasis has launched a digital campaign that encourages people to do good deeds, as it promotes its Spring/Summer collection.

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  • 12:05PM
  • News
Coca-Cola: 'Don't approach bloggers with a fait accompli'

Coca-Cola: 'Don't approach bloggers with a fait accompli'

Brand should not approach bloggers with a "fait accompli" when reaching out to them, but should be open to co-creation and a more human approach, according to Coca-Cola GB head of media relations Sarah Tuke.

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  • 12:00PM
  • News
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'

Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'

Tesco chief marketing officer Matt Atkinson said brands should not stereotype mothers, and believes Tesco connects with mums by helping them with their "everyday life".

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  • 11:45AM
  • Opinion
Why behavioural economics can help brands to tell a great story

Why behavioural economics can help brands to tell a great story

Brands must understand how to leverage behavioural economics to connect effectively with consumers, writes Peter Anderson, head of strategy, digital agency Tangent Snowball.

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McDonald's gives Ronald a new look ahead of global 'Fun times' social media push

McDonald's gives Ronald a new look ahead of global 'Fun times' social media push

McDonald's has revealed a new look for its long-time brand mascot, Ronald McDonald, ahead of a social media campaign featuring the clown character.

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  • 11:37AM
  • News
Square Mile publisher aims for 450,000 users for Festival Baby site

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans.

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  • 11:15AM
  • News
Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

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In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'

In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'

BrewDog is to open its first craft beer bottle shop with the aim of "championing the next generation of craft brewers".

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  • 10:49AM
  • Opinion
The language of content and how to find an agency that is fluent

The language of content and how to find an agency that is fluent

More than a few voices speaking at once normally means an inability to hear anything that's being said, regardless of the wisdom of any one speaker.

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  • 10:23AM
  • News
Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

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  • 09:51AM
  • News
Facebook ad revenue leaps $1bn as it invests in targeting

Facebook ad revenue leaps $1bn as it invests in targeting

Facebook's global advertising revenue grew 82 per cent year on year to $2.27 billion (£1.35 billion), in the first quarter of 2014, representing the platform's strongest advertising growth in nearly three years.

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  • 09:45AM
  • News
Malteser or Maltesers? Mars takes Hershey trademark dispute to court

Malteser or Maltesers? Mars takes Hershey trademark dispute to court

Mars has filed a lawsuit against US confectionery firm Hershey over its Malteser product, which it claims is "passing off" as Mars' own popular Maltesers brand.

2 comments

  • 09:38AM
  • News
Facebook ad revenue leaps $1bn as it invests in targeting

Facebook ad revenue leaps $1bn as it invests in targeting

Facebook's global advertising revenue grew 82 per cent year on year to $2.27 billion (£1.35 billion), in the first quarter of 2014, representing the platform's strongest advertising growth in nearly three years.

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  • 09:29AM
  • News
Apple Q2 profits top $10bn as iPhone sales soar

Apple Q2 profits top $10bn as iPhone sales soar

Apple has revealed better-than-expected second quarter profits of $10.2bn (£6.1bn), with iPhone sales up 17% year on year.

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  • 09:16AM
  • News
Top honour at Planning Awards goes to British Airways, OgilvyOne and Posterscope

Top honour at Planning Awards goes to British Airways, OgilvyOne and Posterscope

OgilvyOne and Posterscope have won the Grand Prize for the #lookup campaign for British Airways at this year's Clear Channel Outdoor Planning Awards, held in association with Brand Republic.

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  • 09:06AM
  • Blog
The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.

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  • 09:00AM
  • Opinion
It's not just mums setting consumer trends in 2014, says Netmums founder, it's dads too

It's not just mums setting consumer trends in 2014, says Netmums founder, it's dads too

If you want to market to families in 2014, there are a few things marketers need to know, writes Netmums founder Siobhan Freegard.

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  • 09:00AM
  • Partner Content
Building Partnerships: why collaboration is key

Building Partnerships: why collaboration is key

Successful corporate partnership collaborations are built on unity of vision and strength of purpose, and should create unique power-brands that are more than the sum of their parts.

  • 08:46AM
  • News
Former top lobbyist and H&K CEO Robert Gray passes away at 92

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Robert Gray, an influential Washington, DC, lobbyist and former chairman and CEO of Hill & Knowlton, passed away last Friday. He was 92.

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