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01 September 2014

  • 08:00AM
  • Opinion
Helen Edwards: Why aiming off-target can help brands to hit the spot

Helen Edwards: Why aiming off-target can help brands to hit the spot

Brand success is more likely to come from "aiming off" and mastering the challenges of "off-target targeting", writes Helen Edwards.

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  • 08:00AM
  • Opinion
Why great things happen when UX design meets marketing expertise

Why great things happen when UX design meets marketing expertise

Some of the biggest successes come when marketing and UX are joined at the hip as partners, writes Adam Powers, head of UX and digital design at BBH

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  • 08:00AM
  • Opinion
Five tips for Dave Lewis on his first day as Tesco CEO

Five tips for Dave Lewis on his first day as Tesco CEO

As Unilever's Dave Lewis takes over from Tesco's Philip Clarke, retail expert Kate Jones, director at Mash Strategy, gives her five tips for bringing back the brand we love.

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  • 07:26AM
  • Opinion
Whichever way you look at it, doing good is good business

Whichever way you look at it, doing good is good business

As we reach September and full-throttle work, our thoughts at PRWeek turn toward the theme of good business being better business.

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