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26 November 2014

  • 01:32PM
  • News
Food and drink marcoms agency Elliotts promotes James Hacon to MD

Food and drink marcoms agency Elliotts promotes James Hacon to MD

Elliotts, the specialist marcoms agency for the food, drink and hospitality sectors, has promoted James Hacon to managing director and made further appointments in its senior team.

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  • 12:38PM
  • News
Four things PR pros need to know on Wednesday, 11.26.2014

Four things PR pros need to know on Wednesday, 11.26.2014

Crowds protest Ferguson grand jury decision across the country; Obama aides push back against Schumer on Twitter; White House plans ambitious anti-pollution measures.

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  • 12:15PM
  • News
Poo-Pourri literally uses toilet humour in ad starring Santa on the loo

Poo-Pourri literally uses toilet humour in ad starring Santa on the loo

Santa is caught short while delivering presents to a home after a batch of milk and cookies doesn't agree with him, only just making it to the toilet in time to noisily void his bowels, in a scatological video ad for odour-killing spray Poo-Pourri.

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  • 12:09PM
  • News
Rapp promotes duo to creative directors

Rapp promotes duo to creative directors

Rapp has promoted Sid Gordon and Adam Rolfe to creative directors to expand its creative leadership team.

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  • 12:00PM
  • News
This week's top Vines: Pepsi Max, Lindt Chocolate and Fujitsu

This week's top Vines: Pepsi Max, Lindt Chocolate and Fujitsu

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring dancing bears, magic cola and seizure-inducing stop motion.

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  • 11:49AM
  • News
Working with start-ups eliminates 'fear of failure', Unilever says

Working with start-ups eliminates 'fear of failure', Unilever says

Speaking today at the Marketing Society's annual conference, Marc Mathieu, global SVP marketing, Unilever the company had been developing ways to harness the innovation of tech start-ups through the company's 'Unilever Foundry'.

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  • 11:33AM
  • News
Watch: Is the agency pitch good or evil? - Part 2

Watch: Is the agency pitch good or evil? - Part 2

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: Is the agency pitch good or evil?

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  • 11:27AM
  • News
Pizza Express awards Rufus Leonard digital business

Pizza Express awards Rufus Leonard digital business

Pizza Express, the 430-strong restaurant chain, has appointed Rufus Leonard to create a digital strategy, following a competitive pitch.

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  • 11:00AM
  • News
'Analogue dinosaurs' must tap into start-ups to succeed, says Wayra boss

'Analogue dinosaurs' must tap into start-ups to succeed, says Wayra boss

Brands need to tap into the entrepreneurial spirit and vibrancy of start-ups to succeed in the digital economy, said Simon Devonshire, director of Wayra Europe, Telefonica's tech start-up arm.

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  • 11:00AM
  • Blog
Which party will use outdoor effectively to lead the 2015 election agenda?

Which party will use outdoor effectively to lead the 2015 election agenda?

Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.

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  • 10:45AM
  • News
Monarch marketing chief Steven Seddon joins Kuoni Travel UK

Monarch marketing chief Steven Seddon joins Kuoni Travel UK

Kuoni Travel UK has appointed Steven Seddon to a newly created head of marketing and digital role.

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  • 10:25AM
  • News

Content marketing is missing the mark

A study from The Economist Group has found that 71 per cent of content marketing is having a negative impact on brand perceptions.

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  • 10:19AM
  • News
Marks & Spencer wins online battle of the Christmas ads

Marks & Spencer wins online battle of the Christmas ads

Marks & Spencer has won Campaign's hotly contested battle of the Christmas ads, with over 30 per cent of the online votes.

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  • 10:03AM
  • News
Saatchi & Saatchi, W&K, SapientNitro and Iris win at Oystercatchers Club Awards

Saatchi & Saatchi, W&K, SapientNitro and Iris win at Oystercatchers Club Awards

Saatchi & Saatchi, SapientNitro, Wieden & Kennedy and Iris emerged victorious at the annual awards for the marketing consultancy Oystercatchers last night.

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  • 09:35AM
  • News
Thomas Cook chief Harriet Green quits unexpectedly

Thomas Cook chief Harriet Green quits unexpectedly

Harriet Green, Thomas Cook's chief executive, has unexpectedly quit, saying her "work was complete" at the travel operator she is credited with revitalising.

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  • 09:33AM
  • Opinion
Reputation management lessons from the trial of Rebekah Brooks

Reputation management lessons from the trial of Rebekah Brooks

The traditional advice of lawyers to those subject to criminal investigation is: keep schtum.

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  • 09:23AM
  • News
BBC plots £18m media consolidation

BBC plots £18m media consolidation

The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.

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  • 09:08AM
  • News
Google's Nest Labs on hunt for consumer technology agency

Google's Nest Labs on hunt for consumer technology agency

Thermostat maker Nest Labs, which was bought by Google last year, is looking for a consumer technology PR agency.

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  • 08:30AM
  • News
Oreo YouTubers ads banned for failing to clearly indicate marketing partnership

Oreo YouTubers ads banned for failing to clearly indicate marketing partnership

Oreo ads starring YouTubers including Dan and Phil have been banned by the Advertising Standards Authority because the ads did not clearly state the work was part of a marketing campaign for the Mondelez confectionery brand.

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  • 08:00AM
  • News
Hearst launches Good Housekeeping Institute online

Hearst launches Good Housekeeping Institute online

Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.

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  • 12:08AM
  • News
Comms takes centre stage as Filipino trust in government slides

Comms takes centre stage as Filipino trust in government slides

Six out of ten Filipinos say they need to hear at least two to three times, in order to believe the either the Government or business. The Philippines Trust Index 2014 says institutions must deliver on a set of key drivers if they are to retain trust

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