Brand Republic today

Editor's Comment: High-wire act for The Sun on Sunday

Although they're not shouting too loudly about it, some advertisers have missed the News of the World since its closure last July.

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Adwatch (Feb 22) top 20 recall: Totaljobs.com

Ad's central character lacks charm and deflects focus from the brand's message

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The seven sins of content marketing

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.

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Helen Edwards: The fundamental flaw at the heart of Groupon's business model

Groupon's exponential rise to prominence raises the question of whether discounts alone can sustain a brand in the long term.

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Virgin Media to interrupt Yeo Valley ad during Brit breaks

Virgin Media is to stage a "takeover" of spots by Yeo Valley during tonight's (21 February) Brit Awards coverage on ITV1.

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News International calls in trusted PR allies for Sun on Sunday launch

News International has called on tried and trusted PR allies to help launch The Sun on Sunday, PRWeek can reveal.

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World Water Council picks Grayling for World Water Forum promotion

The World Water Council has picked Grayling to promote its efforts for the World Water Forum.

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Associated Newspapers' £3m a year payments to TfL revealed

Associated has paid annual sums in the region of £3m, around 5% of its revenue in the year to 3 October 2011, for the right to distribute Metro at London bus and Underground stations, newly published figures have revealed.

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The Sun on Sunday sets 50p intro price

The Sun on Sunday is set to debut with a promotional cover price of 50p on Sunday, hoping to lure in readers by being half the regular cover price of its red-top rivals.

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Halifax 'furry hero' by Adam & Eve

Adam & Eve has created an ad for Halifax's home insurance offering.

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The Sun on Sunday to launch debut TV ad during the Brits

Rupert Murdoch's News International will broadcast its first dedicated ad for The Sun on Sunday tonight (21 February) during ITV's coverage of the Brit Awards, while rivals are to respond with TV ads on Friday and Saturday.

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Unilever appoints R/GA to global deodorant brief

Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand (known as Sure in the UK).

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Four Communications Group acquires Colman Getty

Four Communications Group has bought a majority share of Colman Getty, as part of its ongoing acquisition programme.

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Grazia releases bespoke edition to celebrate London Fashion Week

Fashion magazine Grazia has launched its spring collector's edition, the Big Fashion Issue, to mark London Fashion Week, with ads from brands including Jimmy Choo, YSL and LG.

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IGN partners with Pearl & Dean for Mass Effect 3 campaign

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a promotion for pre-orders for 'Mass Effect 3', the forthcoming game from Electronic Arts.

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Daily Diary

There's nothing like a recession biting at your heels to get the creative juices following and since auctioning your life on eBay is so 2008, one creative pair have decided to go one step further.

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Halifax scales back choir in home insurance spot

Halifax has cut back the involvement of the choir in its latest TV ad for home insurance.

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M&S brings discount Outlet offering online

Marks & Spencer is launching its Outlet format online as it attempts to attract internet bargain hunters to the brand.

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Redactive and BABTAC form beautiful relationship with new magazine Vitality

River announces the launch of the digi Dare magazine for Superdrug

The Church of London launches special week-long project The Good Times

John Brown launches new brochure for Everest

Redwood launches new customer magazine for Virgin Media

Ceros launches first iPad app for fashion retailer Boden

RBS-branded rugby app converts 50,000 downloads

The free RBS 6 Nations Live Challenge app, designed to be used while watching the rugby tournament on TV, has been downloaded more than 50,000 times in almost three weeks.

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VIDEO: Public reaction to The Sun on Sunday

With the launch of the Sunday edition of The Sun due this weekend, Media Week asked tabloid newspaper readers if they would buy the new red top and whether they thought it will be a success.

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UKPAC releases new version of register following industry criticism

The long-awaited UKPAC lobbying register has been relaunched, with hopes that it will provide the 'foundation stone' for government regulation.

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Mark Chippendale appointed Active International MD

Mark Chippendale, the former commercial director of CBS Outdoor, has been appointed as the UK managing director of barter company Active International, as managing director Dean Wilson steps up to chief executive.

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World Hepatitis Alliance seeks agency for video campaign brief

The World Hepatitis Alliance is seeking an agency to produce a global video campaign to raise awareness in the run-up to World Hepatitis Day.

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Chip shop spoofs Beckham Bodywear ad

Soho-based chippy Golden Union is promoting National Chip Week with a spoof of the H&M advert starring David Beckham in his underpants.

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Online retailer eBay on hunt for employee comms agency

Online retailer eBay is on the hunt for an agency to engage with its employees across its UK and European businesses.

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RBS brand director Smith departs in group marketing restructure

RBS is to implement a new group marketing structure across its retail banking business, including the NatWest and RBS brands.

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Stella Artois shifts marketing from 60s chic to brewing heritage

Stella Artois is shifting away from its 60s Continental-inspired advertising with the launch of a product-led marketing campaign intended to highlight its six centuries of Belgian brewing heritage.

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Aston Martin secures first brand tie-up with Hackett

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque.

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Unilever adopts new global digital strategy for Sure

Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online at the heart of its marketing for the brand.

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