Brand Republic today

Shoe brand MBT turns to LDR London to expand reach

Innovative trainer company MBT has brought LDR London on board in a move designed to help it widen its brand bey­ond the fitness market.

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MGM Advantage plans fresh PR help after comms shake-up

Retirement income firm MGM Advantage is looking for an agency to deliver a consumer brief.

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MSL London appoints Merran Wrigley as head of technology

MSL London has appointed a head of technology from Cisco Systems as it works to add weight to its reputation within the tech sector.

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Social video: Disruption in the media economy

Sixty hours of video are uploaded to YouTube every second - yet only a handful of ads will become viral hits each year, exploding into the public consciousness and spreading contagiously across the web and the globe.

ITV, STV and UTV agree new network arrangements

STV and UTV are to pay a fixed instead of a sliding fee for ITV programming, under new network arrangements agreed by the broadcasters, subject to Ofcom approval.

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Sony Mobile promotes Cherry to fill vacant marketing director role

Sony Mobile has promoted head of product management Catherine Cherry to the UK and Ireland marketing director role left vacant by the departure of David Hilton last month.

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Unilever's Keith Weed: 'Marketing's at a crossroads'

Marketing as an industry is at a crossroads, and needs to adapt to better serve a changing world defined by diminishing natural resources and an ever-expanding global population, warns Keith Weed, chief marketing officer of Unilever.

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Initiative promotes Regan, Wolfson and Wright in ongoing restructure

Initiative has announced a series of promotions as part of the ongoing strategic development within the agency.

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Royal Albert Hall appoints Good Relations to refocus on charity work

The Royal Albert Hall has brought in Good Relations to help publicise its charitable efforts.

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Daily Diary - What mugs

Last year we bought you news of Cambridge University students Ross Harper and Ed Moyse selling advertising space on their faces.

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Nivea launches £1m TV ad for Men's range

Nivea, the Beiersdorf-owned skin care brand, has launched a £1m TV ad to promote its For Men Sensitive range.

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Kronenbourg 1664 calls ad review

Heineken-owned beer brand Kronenbourg 1664 is reviewing its UK ad account out of Bartle Bogle Hegarty (BBH).

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Chicago Town pizza mimics action movies with latest ad

Chicago Town, the frozen pizza brand owned by Dr Oetker, is today (5 March) launching a campaign declaring itself the "ultimate pizza hit", in a new ad that emulates trailers for blockbuster action films.

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Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology

Unilever, Morrisons and Mercedes are among those brands trialling the use of Near Field Communications (NFC) and Quick Response (QR) technology on digital outdoor sites, as they move to tap into the increased use of smartphones and garner improved customer data.

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AdConnection challenges media owners to make five minute 'innovation' pitch

AdConnection, the media agency, has laid down the gauntlet to the UK's media owners by inviting them to take part in its inaugural Innovations Challenge to win free promotion.

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Aegis to buy Chinese digital agency eLink

Aegis has agreed to acquire Chinese digital agency Beijing eLink Advertising for an undisclosed sum to expand its digital network Isobar in the region.

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Apple's App Store hits 25bn download landmark

Apple has downloaded more than 25 billion apps from its App Store, four years after its launch.

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'Coalition compromises' blamed for Steve Hilton's exit

Clashes over policy, the direction of the Conservative Party and coalition compromises have been blamed for the exit of David Cameron's director of strategy Steve Hilton.

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Gov campaign educates teens about rape

Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign to educate the public about what constitutes rape, sexual assault and consent.

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Tesco embarks on hiring spree to boost customer service

Tesco claims it will create 20,000 full-time and part-time jobs in the UK in the next two years as it seeks to significantly improve the customer experience after disappointing Christmas sales.

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Morrisons partners Disney for 'biggest-ever giveaway'

Morrisons is repeating last year's Disney prize promotion with more chances to win, but fewer big prizes, in a campaign that highlights the 20th anniversary of Disneyland Paris.

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Goals Soccer Centres brings in PHA Media for first consumer brief

Goals Soccer Centres has brought PHA Media on board as its first consumer PR agency.

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Online music service Spotify in agency talks

Streaming music service Spotify is holding talks with consumer PR agencies, PRWeek can reveal.

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Appointment to View: Behind the scenes of the remote-controlled café

Finland's capital city Helsinki is celebrating its status as the 'World Design Capital 2012', with a marketing campaign featuring an internet-controlled café. We take a look behind the scenes.

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Everything Everywhere confirms PR line-up

Mobile phone giant Everything Everywhere has confirmed the line-up of its PR agencies.

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Telegraph Media Group in six-figure deal with Kia

TMG and Korean car manufacturer Kia have created a multimedia campaign that invites the paper's readers to scratch off a latex advert on the back cover of The Telegraph Magazine.

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Global's Classic FM in £1m deal with Nissan

Nissan has signed a £1m partnership with Global Radio to sponsor John Suchet's morning show on Classic FM from April, as well as Classic FM's live events.

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Domino's readies social media 'reverse auctions'

Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction" social media campaign, which lowers the price of a large pepperoni pizza as more people tweet about it.

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