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Brand Republic today
Subscribe to the RSS feed05 April 2012
- 12:00AM
- Features
Media: CityAM to widen reach
CityAM, the free business paper, is to ramp up its distribution by 30 per cent, to around 130,000 copies, to increase its footprint in Kent, Surrey and parts of south London.
- 12:00AM
- Features
Media: The Cloud to provide free Wi-Fi at stations
The Cloud, the BSkyB-owned Wi-Fi provider, is to provide free Wi-Fi at 12 London Overground train stations including Willesden Junction in time for the London 2012 Olympics.
- 12:00AM
- Features
Media: Elle uses Twitter to ramp up print sales
Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after it posted tweets and pictures live from its cover shoot for the first time.
- 12:00AM
- Features
Media: The Week in Media
Metro, the city-centric free newspaper, has launched its first consumer marketing campaign to promote its tablet edition in London.
- 12:00AM
- Features
Public Affairs: The Week in Lobbying
G15, a group representing the biggest housing associations in London, has brought in Lexington Communications following a pitch process revealed in PRWeek (23 March). Lexington COO Emma Cerrone said: 'We will hold our first meeting during April to discuss the comms plan.'
- 12:00AM
- Features
Public Affairs: Soap Box - Gavin Devine, chief operating officer, MHP Communications
If you read the weekend newspapers, you would have reached a few conclusions recently.
- 12:00AM
- Features
City & Corporate: PBP advises pension fund on Goals deal
Pelham Bell Pottinger has been called in by one of Canada's biggest pension funds as it pursues an acquisition of UK leisure firm Goals Soccer Centres.
- 12:00AM
- Features
City & Corporate: Meacher in tech start-up
Former Hotwire director Cordelia Meacher has launched FieldHouse Associates, a corporate and b2b specialist focused on venture capital-backed tech businesses.
- 12:00AM
- Features
City & Corporate: The Week in the City
Charles Watson, the former CEO of FD (now FTI Consulting), has stepped down from his role as non-executive global chairman of FTI's strategic comms division.
- 12:00AM
- Features
Public Sector: The Public Sector Week
Bristol City Council service director of comms and marketing Peter Holt has written this week's public sector column on behalf of the CIPR local public services group, as he takes over as its chair. To read the column, go to prweek.com/uk and click on public sector.
- 12:00AM
- Features
Public Sector: Promotion for court's Wilson
The Supreme Court of the United Kingdom has announced its new head of comms, as it focuses on improving awareness across the UK.
- 12:00AM
- Features
- 12:00AM
- Features
- 12:00AM
- Features
Global: The Week in Global PR
The US beef industry is fighting back against criticism over finely textured beef or 'pink slime' used in its products.
- 12:00AM
- Features
- 06:04PM
- News
The Red Consultancy reshapes consumer offering
The Red Consultancy has reshaped its consumer offering into two separate business units.
- 04:00PM
- News
Cruise firm Holland America Line brings Four bgb on board
Cruise company Holland America Line has brought in Four bgb to handle its PR in the UK & Ireland.
- 02:30PM
- News
Turner Broadcasting launches online virtual world
Turner Broadcasting, which owns the Cartoon Network TV channel, has launched an online virtual world for kids called Toonix.
- 02:26PM
- News
James Bond to swig a Heineken in Skyfall
James Bond, the British spy created by Ian Fleming, is to break with tradition in the latest film in the franchise, 'Skyfall', by adding Heineken to his drinking repertoire.
- 02:20PM
- News
Aegis chief picks up £600,000 cash bonus
Jerry Buhlmann, the chief executive of Aegis, took home a total package of £1.62m during 2011, including a £600,000 cash bonus for short-term performance.
- 02:00PM
- News
Out and About 5 April
This week Out and About feels the force with Darth Vader and Xbox, goes planting with Dennis, finds out MediaCom has talent with DCM and predicts an earthquake with more Labrinth and Aegis.
- 02:00PM
- Features
Brand Health Check: Friends Reunited
The trailblazing social network is relaunching with a focus on nostalgia.
- 01:40PM
- News
Tulisa Contostavlos libel case agency blasts 'lying' PR professionals
The co-founder of Hackford Jones, which last week launched a defamation action against a journalism blog, has attacked 'lying' celeb PR professionals for creating 'huge levels of suspicion' around the industry.
- 12:16PM
- News
Laithwaites Wine names ex-Lloyds man as marketing chief
Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing director with immediate effect.
- 11:55AM
- News
PG Tips launches Easter ad
PG Tips is launching the latest phase of its £4m 'The Fresh One' ad campaign to coincide with Easter.
- 11:45AM
- News
Virgin Media sponsors the Red Devils
Virgin Media has signed up to sponsor the Red Devils, the British Army freefall team, for the next 12 months.
- 11:44AM
- News
News Int appoints WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change for Team News
News International has appointed WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change to handle the consolidated £28 million media, advertising, direct and strategic responsibilities behind its news operations for multimedia brands The Times, The Sunday Times and The Sun.
- 11:41AM
- News
Daily Diary - Smart elephant
We have heard of cats riding bicycles and dogs doing the hula, but never come across an elephant using a smartphone. Until now.
- 11:31AM
- News
Media Bitch's Diary 5 April
This week, Bitch goes shopping with MEC, waves farewell to a Clear Channel veteran and is out in the woods with Dennis Publishing.
- 11:17AM
- News
Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing
The video of two-year-old, dancing William Stokkebroe that knocked Kony 2012 off its viral perch last week has been shared over one million times in the last seven days - a 400,000 increase in shares on last week.
- 11:17AM
- News
MagazineCloner launches magazine newsstand for Facebook
Publishing services company MagazineCloner claims to have launched the first magazine newsstand app for Facebook.
- 11:07AM
- News
Industry verdict: Tesco was right to ditch Value range
This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.
- 10:55AM
- News
Nivea Sun sponsors hit Disney Junior show
Nivea Sun has teamed up for the first time with Disney Junior's hit show 'Jake and the Never Land Pirates' to create an interactive campaign that promotes kids' sun protection.
- 10:00AM
- Analysis
Brand barometer: Children's charities, which one is most prominent online?
Save the Children is the most prominent, with NSPCC, Barnardo's and UNICEF UK closely behind.
- 10:00AM
- Analysis
Marketing the Queen: brands face a Diamond Jubilee balancing act
The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee have much to consider, write Rachel Barnes and Matt Chapman.
- 10:00AM
- Features
Honda UK chief Martin Moll on boosting lacklustre sales
Honda UK's marketing manager has come through a tsunami-affected year and is focused on revitalising the brand on these shores
- 09:45AM
- News
The Times to sponsor Sky Sports News at Ten
The Times, the News International-owned newspaper, is to sponsor the 'Sky Sports News at Ten' from tomorrow (6 April) in a bid to showcase the breadth of its sports coverage.
- 09:30AM
- News
Cheestrings takes Spaghetti variant to TV
Cheestrings, the cheese snack brand owned by Kerry Foods, is advertising its Spaghetti variant on TV, bringing another outing for brand character 'Mr Strings'.
- 09:25AM
- News
Brand barometer: NSPCC viral campaign reviewed
Unruly reviews evaluates the latest viral campaign from NSPCC, with "ones to watch" from Irn-Bru, Sony Xperia and Pepsi Max
- 09:24AM
- News
Vevo claims 23% user growth one year after launch
Vevo, the online music video service, has revealed video streaming on the site has increased 120% since it launched a year ago, reaching 177 million streams in January 2012, with mobile and tablets driving growth.
- 09:05AM
- News
Bulmers launches Perfect Pint AR activity
Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April) to show consumers how to serve a perfect pint.
- 09:01AM
- Opinion
Peter Holt: The perils of when PR meets politics
Private sector PR types from time to time get their share of silly season fun when the issue they're handling suddenly attracts a blunt political connotation. For those of us working in the public sector, it's a way of life.
- 09:00AM
- Analysis
Brand Barometer: Social media performance of Creme Egg
A look at the performance of Creme Egg in social media over the past four months
- 09:00AM
- Opinion
Think BR: SXSW is no longer just an exclusive club for technologists
In the aftermath of SXSW, the new intersection between technology and marketing is something agencies can't afford to ignore, writes Tom Poynter, joint chief executive for London, Iris.
- 09:00AM
- News
Insurer awards digital media to iProspect and Carat
Aegis Media's iProspect and Carat have been awarded the search and digital media business respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch.
- 09:00AM
- Features
Taming the data deluge
Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.
- 08:58AM
- News
Just Go! Holidays hands £1.5m media account to Total Media
Just Go! Holidays, the European coach holiday operator, has appointed Total Media to manage its £1.5m media planning and buying account without a pitch.
- 08:48AM
- News
Rachel's to launch digital Kitchen Moments drive
Rachel's, the organic dairy brand, is ramping up its digital activity with the launch of a 'Kitchen Moments' digital and eCRM campaign, and new brand website.
- 08:30AM
- Opinion
Think BR: When prophets of profit prove a disappointment
What is an investor in the marketing sector supposed to believe when recent financial communications have proved to be unfathomable, asks Bob Willott.
- 08:00AM
- Features
The Government Communication Centre: life after the COI
As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.
- 09:30AM
- News
Whitehouse Consultancy MD Chris Whitehouse denies exit plan
The Whitehouse Consultancy has brought in an acquisitions broker to drum up interest in the business, but agency MD Chris Whitehouse has denied he is leaving the firm.
- 09:30AM
- News
Capital MSL awarded brief for World Economic Forum summit
The World Economic Forum, the organiser of Davos, has called in agency support to help promote its key Summit on the Global Agenda 2012 in the Middle East.
- 09:30AM
- News
Report on riots highlights gaps in councils' comms
A report sparked by the riots across England last summer has called on public bodies to 'urgently' modernise their comms.
- 09:30AM
- News
MSL London creates healthcare practice
MSL London has created a specialist healthcare agency to target the lucrative health technology and pharmaceutical markets.
- 09:30AM
- News
Number 10 reviews press expertise after wave of negative coverage
Downing Street is formulating plans to bolster its print news expertise after a week of being slammed by the press, according to well-connected Conservative sources.
- 09:30AM
- News
Ryder Cup seeks help to showcase Scotland as the 'Home of Golf'
An agency search is under way to support the Ryder Cup when it comes to Scotland in 2014.
- 09:30AM
- News
Lobbying register rethink rumoured to include in-house
Pressure has shifted on to powerful trade associations and think-tanks over plans for a statutory lobbying register, as suggestions circulate that the Government is likely to include in-house lobbyists.
- 09:30AM
- News
The PRWeek Awards 2012 open for entries
The PRWeek Awards 2012, the 'Oscars' of the UK PR industry, are now open for entries.
- 09:00AM
- Features
Nicola Green: Ringing the changes
The director of comms for Telefonica tells Sara Luker that her ambition is to position the firm as more than just a utility outfit.
- 09:00AM
- News
- 08:00AM
- Features
Reputation Survey: London Mayor candidates - Boris stays popular as election looms
Boris Johnson is Londoners' most trusted mayoral candidate, particularly among men.
- 08:00AM
- Features
Voluntary sector: Footballers kick-start blood cancer cause
As part of its Give Blood Cancer the Red Card campaign, Leukaemia & Lymphoma Research wanted to spread local awareness of its lifesaving work at a football match between Nottingham Forest and Coventry City. This was particularly relevant because Nottingham City Hospital is part of a UK clinical trials network aimed at speeding up the delivery of new treatments.
- 08:00AM
- Features
Corporate: 'Superhero' shows Orion in different light
Orion Partners wanted to reposition itself as a business transformation consultancy, not just an HR consultancy, and hired Madano to spread the word to the business community.
- 08:00AM
- Features
Consumer: Land Rover evokes interest in young
Land Rover called on The Brooklyn Brothers ahead of the launch of its latest car, the Evoque.
- 08:00AM
- Opinion
John Woodcock: Tory pillars come tumbling down
By any measure, the fortnight since the Budget has been terrible for David Cameron and his Government.
- 08:00AM
- Opinion
Ian Monk: Media obsession damages politics
They lined up like performing animals, pasties and pies stuffed uncomfortably into their mouths as they smiled rictus grins.
- 08:00AM
- Features
Nottingham council appoints PR head
Nottingham City Council has promoted Ruby Bhattal to lead comms following the voluntary redundancy of the former director amid accusations of misuse of funds.
- 08:00AM
- News
- 08:00AM
- News
Hit or Miss? British Airways launches airplane-themed pop-up restaurant
Official Olympic Games sponsor British Airways launched an aeroplane cabin-themed pop-up restaurant this week.
- 12:00AM
- Opinion
Should your employer ask for your Facebook password?
Reports of US companies asking potential employees for their Facebook passwords underlines the need for consumers to control their own social sphere, writes Nicola Clark.
- 12:00AM
- Opinion
Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum
MPs have proposed that brands use their adspend to help enforce regulation of newspapers.
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