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Subscribe to the RSS feed11 April 2012
- 12:00AM
- News
Pitch Update
The Co-operative Group has finally kickstarted the review of its £50 million ad account, while global media pitches for Unilever and Heineken rumble on.
- 12:00AM
- Opinion
Editor's Perspective: Will WPP gamble pay off for News International?
Gambling is a growth industry. One of Macau's mega casinos raked in more than $750 million profit last year. A pile of chips almost as high as those accumulated by Publicis Groupe in 2011.
- 12:00AM
- Features
Diary: Turkey of the Week - VCCP/Muller
Sara Kimberley believes Muller is as deluded as the Daily Mail writer Samantha Brick -
- 12:00AM
- Features
Diary: Pick of the Week - AMV BBDO/EDF Energy
The new ad for EDF Energy by Abbott Mead Vickers BBDO is a charmer, according to Anne Cassidy:
- 12:00AM
- Features
Damn good advice
He hates the label, but George Lois is one of the original Mad Men. In extracts from his book, Damn Good Advice (For People With Talent!), he shares his thoughts on creativity along with some of his iconic work.
- 12:00AM
- Opinion
On the Campaign Couch ... with JB
Q: A client writes: There's quite a lot of well-meaning concern about the levels of stress in agencies but I thought the whole point was that they earn their money by working under conditions that we clients don't wish to. Therefore, isn't stress good for them?
- 09:25PM
- News
Omnicom buys majority stake in Portland
Omnicom Group has bought a majority stake in Portland, as the group looks to strengthen its global lobbying muscle.
- 04:23PM
- News
My Media Week: Sean King
This week Sean King, chief executive of publisher Seven, is driven mad by his teenage daughters' taste in music, works his way through the new battleground of content and takes some old school time out at L'Escargot.
- 04:04PM
- News
My Media Week: Justin Davison
Justin Davison, CNBC's regional sales director for Europe, Middle East and Africa, treats us to a week where he wakes up to the sounds of church bells, pops in to Mindshare's offices at Central St Giles and winds up with an impression of Yoda.
- 03:55PM
- News
Hearst Magazines launches women's quarterly
Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women.
- 03:35PM
- News
Trend report: Outdoor targets the business traveller
The commuter and business traveller has become increasingly technologically advanced and the outdoor industry is having to find new ways to tap into this early adopter market, especially with the Olympics fast approaching. Ben Bold reports.
- 02:41PM
- News
ABC to enable newspapers to split Saturday from weekday circ figures
National newspaper publishers will soon be able to report circulation figures of their individual titles in the week, with Saturday split out, as part of a move to bring transparency to the ad-trading process.
- 02:26PM
- News
Tesco reviews £110m advertising account
Tesco is reviewing its £110 million advertising account, which is currently held by The Red Brick Road.
- 12:58PM
- News
Costa to take brand into supermarkets
Costa Coffee is to begin selling its coffee and other products in supermarkets in a move to take on rival Starbucks on retailer aisles.
- 12:18PM
- News
Martin Sorrell gets in touch with his softer side with Valley Girl Show
In a step-change from his usual outings as the sage of Soho, WPP's chief executive, Sir Martin Sorrell, talks about his difficulties going through the andropause, having the Queen "stick her sword" on his shoulders, and links to Google co-founder Sergey Brin.
- 12:11PM
- News
John Smith's creates responsible drinking campaign around Grand National
John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand National, which will include its first-ever TV ad to air at Aintree.
- 11:49AM
- News
Spotify opens up to publishers with Play Button
Spotify is today (11 April) introducing a 'Play Button' allowing online publishers to play songs in Spotify on their website for free, with initial partners including The Independent, GQ and MSN.
- 11:42AM
- News
Stuff magazine launches monthly iPad edition
Stuff, the gadget magazine, has launched a monthly iPad edition, the first fully interactive magazine to come from Haymarket Media Group.
- 11:36AM
- News
Radio Times hires Hello! ad director
Immediate Media has appointed Hello! magazine ad director Jacque O'Donnell to the position of Radio Times advertising director, which was left vacant when incumbent Andrew Mercer left after 12 years at the helm.
- 11:24AM
- News
Non-food boosts retail sector after unseasonably warm March
British retailers have benefited from March's warm weather which led to a jump in non-food retail sales, according to figures from the British Retail Consortium (BRC).
- 11:04AM
- News
Yahoo chief calls for 'tenacious sales execution'
Yahoo chief executive Scott Thompson has put Christophe Parcot, EMEA vice-president of sales, in interim charge of the region as he appealed for "urgency and tenacious sales execution".
- 10:36AM
- News
ITV seeks new Coronation Street sponsor
ITV is seeking a new sponsor for flagship soap opera 'Coronation Street' from next year, as furniture retailer Harveys has opted to end its deal after five years.
- 10:24AM
- News
Guardian publisher pitches trading remodel
Guardian News & Media (GNM), the publisher of The Guardian and The Observer, is investing a six figure sum in a new planning tool as part of a planned shift in its relationship with media agencies.
- 10:19AM
- News
ASA raps Scotland's panda 'gift' claim
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running an ad that celebrates the arrival of two giant pandas at Edinburgh zoo, because it implied the animals were a free gift.
- 10:12AM
- Works Article
Rocky Biscuits 'conquer Mt Rocky' by Mother
Mother created the world's first chocolate-based climbing wall with four tonnes of chocolate to promote Fox's Rocky Biscuits.
- 09:58AM
- Works Article
Advil 'take action' by McGarryBowen Chicago
McGarryBowen Chicago has collaborated with the photographer Martin Schoeller to shoot a print campaign for Advil, a brand of ibuprofen.
- 09:58AM
- News
Little Chef brings in Parker Hobart for consumer work
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return to former glories'.
- 09:45AM
- Works Article
Conoco 76 'weekend warrior' by Venables Bell & Partners
Venables Bell & Partners has launched a campaign for the US fuel company Conoco 76.
- 09:45AM
- News
PRCA hires Katharine Barney as director of comms and policy
The PRCA has brought in a director of comms and policy, as part of a broader management shake-up.
- 09:41AM
- News
Energy industry to increase transparency over best deals for customers
The "big six" energy companies will be forced to write to customers at least once a year to explain the best tariffs and how to get them, according to proposals to be unveiled by Nick Clegg today (11 April).
- 09:33AM
- News
Change.org recruits John Coventry as UK comms director
An online platform aimed at creating social change that has attracted millions of users in the US has hired a Kindred associate director to help raise its profile in the UK.
- 09:29AM
- News
'100% Original' Ugg ad banned
The advertising watchdog has banned a Facebook ad from uggbootsstore-uk.com that claimed to offer "100% Original" Uggs but failed to provide evidence that it was offering genuine products.
- 09:14AM
- News
ASA bans Budweiser radio ad for linking alcohol to sexual success
A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol to sexual success.
- 09:05AM
- News
Innocent introduces smaller smoothie bottles
Innocent smoothies is introducing a 160ml bottle in a bid to give consumers a "daily portion" of fruit and fit into Sainsbury's and Tesco's lunchtime meal deals.
- 08:31AM
- News
Land Securities seeks PR help for Trinity Leeds launch
One of Britain's largest shopping centre owners, Land Securities, is on the hunt for a consumer PR agency.
- 08:31AM
- News
Burlington Arcade picks Gong Muse for PR drive
A high-end shopping destination in the heart of Mayfair has called on Gong Muse to handle its PR.
- 08:30AM
- Opinion
Think BR: Time for the ad industry to flex its muscle?
A parliamentary committee has recommended that advertisers use their clout to help regulate the media, but there could be opposition to the proposals, writes Callum Galbraith, media lawyer, Hamlins LLP.
- 07:30AM
- News
Plusnet drops Yorkshire from strapline
Broadband provider Plusnet is changing its strapline from "good honest broadband from Yorkshire" to "we'll do you proud".
- 12:00AM
- Promotional Feature
Prime
The agency's approach illustrates how PR work can sometimes trump traditional advertising.
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