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13 April 2012
Fashion and lifestyle specialist Rain Communications has been chosen to help luxury label Beulah London reach the fashion-conscious consumer.
The Sun's Sunday edition has lost a quarter of its sales since launch, according to figures from the Audit Bureau of Circulations (ABC) today, with the tabloid newspaper averaging a circulation of 2.43 million in March.
Following the Government's decision to consult on 'debranding' cigarette packets, we gather reaction from all sides of the debate.
March proved a mixed bag for daily newspapers, according to the latest ABC data, as The Independent's bulk reduction strategy pushed it down to 100,672 copies.
A bus ad campaign promoting a "gay cure" was prevented from running last night after CBS Outdoor flagged the potentially divisive posters to Transport for London (TfL).
Hubert Burda Media has launched a bi-monthly gardening and craft magazine called Landlove, aimed at serving the lifestyles of women aged 35 plus.
Weetabix is launching its first ad campaign for the brand's golden syrup variant next week (16 April), under the cereal's "Fuel for big days" strapline.
Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no business" in Britain and will launch a consultation into stripping cigarette packets of all branding, according to an interview in The Times.
The CIPR has called on the Met Police's comms unit to start rebuilding trust, after the Independent Police Complaints Commission's scathing attack.
A hidden-camera viral advert, in which a sleepy town square turns into chaos on the push of a button, has taken the top spot in this week's chart with more than one million shares in the past seven days.
Budweiser, the beer brand, has signed a multi-platform deal with Disney-owned sports broadcaster ESPN, which will expand their partnership to include two new ad-funded programmes.
Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.
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