Brand Republic today

Ex-Shine director Natalie Luke launches consumer start-up

Natalie Luke, a 30-year-old former director of Shine, has founded consumer PR agency Aduro Communications.

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Pegasus

Orb Communications Group

Ogilvy Public Relations

Midas Public Relations

Sky promotes Stuart Murphy to entertainment role

BSkyB has promoted Stuart Murphy, director of Sky 1HD and director of commissioning, to the new role of director for its Sky entertainment channels.

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JTA (Jon Tibbs Associates)

Irn-Bru 'gets you through' by The Leith Agency

The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish people's ability to deal with difficult situations with a sense of humour.

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Virgin Holidays reviews advertising account

Virgin Holidays has called a review for its advertising account, currently handled by Elvis, which has worked on the brief for five years.

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Thinkbox 'Harvey and Rabbit' by The Red Brick Road

Thinkbox has unveiled its new spot featuring Harvey the dog, the star of the trade body's previous TV campaign.

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Stella Artois Cidre 'Cidre duet' by Mother

Mother has created its latest spot for Stella Artois Cidre.

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House PR

Aurora

BBC prepares Olympic Torch ad campaign with Elbow soundtrack

Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using Elbow's 'First Steps' in the creative, to showcase the national broadcaster's coverage of the event.

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Unilever rolls out £2m Comfort Exhilarations campaign

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand's range of premium fabric conditioners, called Comfort Exhilarations, backed by a £2m marketing spend.

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RNIB appoints Arthur London to £1.5m ad account

The Royal National Institute of Blind People (RNIB) has appointed Arthur London to its estimated £1.5m advertising account.

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OMC creates new board membership tier

The Outdoor Media Centre has announced the creation of a new board membership tier, recognising growth and innovation across the sector.

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Unilever campaign celebrates feet, the 'unsung heroes'

Unilever has rolled out an ad for its new foot deodorant, Rexona Efficient (known as Sure in the UK), in a bid to tell the story of feet, the body's "unsung heroes".

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Daily Diary - Beer o'clock

Integrated agency Elvis has been so depressed by the April showers that it decided to create a sunny, indoor beer garden.

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Tesco mimics Waitrose with Everyday Value range push

Tesco has set its sights on winning market share for its Everyday Value range by running ads that mimic the launch campaign for Waitrose's Essentials.

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Waitrose congratulates Reading on promotion to Premier League

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing the team's promotion into the Premier League.

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Britain's Got Talent outperforms The Voice

ITV's 'Britain's Got Talent' out sang the BBC's 'The Voice' on Saturday night in what is shaping up to be one of the most hotly contested battles on television.

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Quechua 'the finest hotel in the world' by Fred & Farid Paris

A new spot by Fred & Farid promotes a sleeping bag for Quechua, the hiking products retailer.

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StockWell Group hires Burson-Marsteller's George Hutchinson

StockWell Group has hired Burson-Marsteller's public affairs chief George Hutchinson as a partner.

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Olympic marketing push for football tickets

Nearly 1.5 million unclaimed tickets for the London 2012 Olympics football tournament go on sale today (30 April), ahead of a marketing campaign across digital and press, intended to drum up support for the tournament.

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Creston reports 11% revenue increase in year end statement

Creston, the PR and marketing group, said today that it expects to report full-year revenues of £75m, an increase of 11% compared with the previous year.

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Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch on Facebook last year.

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Smarts opens London office to handle southern-based accounts

Birmingham-based Smarts has opened an office in London as it handles more accounts based around the south east.

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Facebook's Shields and Spotify's Ek among 'social media millionaires'

Joanna Shields, vice-president and managing director of Facebook EMEA, and Daniel Ek, founder and chief executive of Spotify, are among the so-called 'social media millionaires' to feature in yesterday's The Sunday Times Rich List 2012.

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Lil-lets brings in Shine Communications for products drive

Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery of its PR for the UK.

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British Gas revamps Planet Home strategy as Spall is dropped

British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative idea and pushes the way customers can manage their accounts online.

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David Cameron is warned events are 'out of his control'

David Cameron's 'credibility has been destroyed' as the 'media narrative' has moved against him, according to commentators.

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Kettle Chips on consumer agency hunt

Kettle Foods, the owner of the Kettle Chips brand, is on the hunt for a consumer agency.

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Sport magazine plans international expansion

UTV is kicking off plans to market Sport magazine globally, following the lead of sister radio station TalkSport.

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Loaded rescued by Katwoman 'porn star'

Loaded, the original lad's mag, is believed to have been snapped up from administrators by multi-millionaire businessman Paul Baxendale-Walker for an undisclosed sum.

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Royal Caribbean appoints OMD for search and social

RCL Cruises, the owner of Royal Caribbean brand, has appointed Omnicom's OMD UK to handle its social media and search engine optimisation (SEO) business, following a competitive pitch.

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Hope&Glory called in to promote ERGObaby

Hope&Glory has been handed a half-year brief to help spread the word about a baby carrier company used by stars such as Minnie Driver and Julia Roberts.

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ASA appoints P&G's Donnelly and Sainsbury's Bookbinder

The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA Council, responsible for adjudicating on complaints about ads.

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Ofcom extends review of News Corp's ownership of BSkyB

Ofcom has asked News International for documents relating to phone hacking settlements, after stepping its probe into whether News Corporation is a "fit and proper" shareholder of BSkyB.

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Twelve months on and the ICO is ready to enforce 'cookie' law

ABC Interaction 2012: David Evans, group manager, business & industry, Information Commissioners Office (ICO) says it now expects more from website owners faced with compliance to new 'cookie' regulations.

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Think BR: There's more to live-event sponsorship than music festivals

Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking for stand-out there are other opportunities to consider, writes Rory Sloan, RPM.

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