Telegraph to unveil paid-for website in September

TMG is talking to several digital agencies with a brief to overhaul Telegraph.co.uk, which features editorial content from The Daily Telegraph and The Sunday Telegraph.

According to sources, TMG will introduce a hybrid strat-egy, similar to the Financial Times, where users are permitted to see limited free content and then asked to subscribe.

While TMG insists that no final decision has been made, sources claim that executives believe the hybrid model is the best way to offset falling sales of the company's printed newspaper editions.

In December, Telegraph.co.uk registered 31m visitors, behind Guardian.co.uk with 39m and the market-leading MailOnline with 54m, according to ABCe.

A Telegraph spokesman said: 'Absolutely no decisions have been made on the introduction of a paid-content model. Like all publishers, TMG continually evaluates the developments in the digital sector.'

This article was first published on marketingmagazine.co.uk