Sony parodies 'balls' ad in Wimbledon campaign
Sony is revisiting its iconic "balls" TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals.
Created by Crayon, the campaign is spearheaded by a video featuring thousands of tennis balls bouncing through the streets of suburban Wimbledon, in the same way that Fallon's ad for Sony Bravia showed thousands of colourful balls bouncing through the streets of San Francisco.
The video will be supported by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded tennis balls being handed out in London.
Users will also be able to take part in a competition that challenges them to collect virtual tennis balls that have been placed on various web pages. Each ball collected will represent an entry into a competition, with prizes including tickets to the final, as well as a range of Sony 3D products.
Matt Coombe, the general manager of brand marketing at Sony UK, said: "This is a great creative idea that not only cleverly maximises nostalgia around a previous Sony campaign, but explodes the idea digitally without having to support it with TV. We’re really excited about the launch."
Sony will film the semi-finals and finals of the Wimbledon tennis championships in high-definition 3D for the first time in the competition's 125-year history.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Regional Corporate Senior Executive - Volunteer Fundraising (Home Based) Cancer Research UK £25000 - £29000 per annum + Car + Excellent benefits, Nationwide
- Regional Corporate Executive - Volunteer Fundraising (Home Based) Cancer Research UK £20000 - £24000 per annum + Car + Excellent benefits, Nationwide
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)
- Digital Delivery Manager Cancer Research UK £35000 per annum + excellent benefits, London
- BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital Judi Patton £22K-£55K, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- Client Partner The Great & The Good £80000 - £90000 per annum + significant benefits, London