Additional Information


Content

VIDEO: Thomson and First Choice must 'stand for something', says TUI's Ellis

TUI marketing director, Jeremy Ellis, says the biggest challenge facing him is making the Thomson and First Choice brands stand for something clear and distinct in consumers' minds.

Jeremy Ellis, marketing director, TUI UK

Jeremy Ellis, marketing director, TUI UK

Share this article

After a year in which ash clouds and financial instability rocked the travel industry, Ellis said adverts from Thomson, distancing itself from the troubled Thomas Cook, were released to "reassure customers Thomson was in great financial shape".

"In a marketplace where you've got two brands with similar names there's always some confusion," he added. "There are other brands that have confusion between them".

"We wanted to reassure our customers that whatever they were seeing in the news was nothing to do with us".

 

Read The Marketing Interview with Jeremy Ellis here

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^