IPA Effectiveness Awards receives 65 entries

The number of entries is down by three on the last comparable awards, which were in 2010.

Last year’s awards attracted 28 entries, but were only open to campaigns with a total annual marketing budget of up to £2.5 million whereas this year there is no limit, as in 2010.

This year brought entries from Brazil, France, Germany, Hong Kong, India, Madrid, New York, Norway, Shanghai, Singapore and Taipei.

Lord Hollick, the chairman of the judges, said: "A buoyant economy lifts all boats but an economy in recession provides a much stiffer challenge to advertisers. To be effective, advertising must inspire and inform, must reach the right audience and deliver great value for money. This year’s crop met the challenge and have delivered impressive returns."

The 65 entries are:

2011 Census by Bray Leino and MediaCom

Admiral by MPG Media Contacts

Aldi by McCann Manchester

American Golf by Carat Manchester

Art Fund by 101

Audi by Bartle Bogle Hegarty

Aviva by Abbott Mead Vickers BBDO

Axe by Bartle Bogle Hegarty

B&Q by Addiction

Barclays by Bartle Bogle Hegarty

Barnado’s by Bartle Bogle Hegarty

Bombay Sapphire by Hill+Knowlton Strategies

Boots by Mother London

British Gas by CHI & Partners

BT by Abbott Mead Vickers BBDO

Cadbury Dairy Milk by Ogilvy and Mather Advertising India

Danone Activia by RKCR/Y&R

Department For Transport by Leo Burnett

Digital UK by DLKW Lowe, Digital UK, and MediaCom

Dove by Ogilvy and Mather Advertising Shanghai

Dove Hair by Ogilvy and Mather Advertising

Europcar by Ogilvy and Mather Advertising France

Gordon’s by Bartle Bogle Hegarty

Gü by DDB UK

Health Promotion Board by Ogilvy and Mather Advertising Singapore

Homebase by Leo Burnett

IBM by Ogilvy and Mather Advertising NY

John Lewis by Adam and Eve and Manning Gottlieb OMD

Ladbrokes by SapientNitro

LateRooms.com by Beattie McGuinness Bungay and MediaCom

lights by TENA by DLKW Lowe

LV= by Designate Communications and 24-7 ideas.com

Magnum Gold?! By Lowe and Partners and Lola Madrid

McCain by Beattie McGuinness Bungay and PHD Media

McDonald’s by Leo Burnett

Mercedes-Benz by Abbott Mead Vickers BBDO

Mercedes-Benz by Futatsu Industries and MEC Global Norway

Metropolitan Police by Abbott Mead Vickers BBDO

Motorola by Ogilvy and Mather Advertising UK

Nikon by Jung von Matt AG

Nissan by Lew’Lara\TBWA

Odol-Med3 by The Social Partners for Grey London

Post Office by Draft FCB

Pringles by G2 Joshua

Remember A Charity by DDB UK

Ryvita Crispbread by Grey London

Sainsbury’s by Abbott Mead Vickers BBDO

Shangri-La Hotels and Resorts by Ogilvy and Mather Advertising Hong Kong

Sky by WCRS and MediaCom

Snickers by Abbott Mead Vickers BBDO

Ta Chong Bank by Ogilvy and Mather Advertising Taipei

TalkTalk by Media Reach Advertising

The National Lottery by MPG Media Contacts

TOTAL % Greek Yoghurt by Total Media and Creative Orchestra

TV Licensing by Proximity and Abbott Mead Vickers BBDO

VO5 Extreme Style by Euro RSCG London

Velvet by Fallon

Virgin Atlantic by RKCR/Y&R, Gyro, OMD International and Hall & Partners

Virgin Media by DDB UK

Virgin Trains by Elvis and Manning Gottlieb OMD

VW Passat by Lowe and Partners and Deutsch Inc

Waitrose by Bartle Bogle Hegarty

Walkers by Abbott Mead Vickers BBDO

Which? by Mike Colling and Co

Yorkshire Tea by Beattie McGuinness Bungay

This article was first published on campaignlive.co.uk