GSK appoints Singh to spearhead new global media strategy
GlaxoSmithKline (GSK) has appointed Procter & Gamble's Sameer Singh as its vice-president and head of global media, to spearhead a new approach to media planning, buying and strategy.
Sameer Singh: joins GSK as vice-president and head of global media
Singh starts in his newly created role today (3 September) and is tasked with optimising GSK's global media strategy, planning and buying for its global consumer healthcare and North American pharmaceutical businesses.
Singh will report directly to Jim Martin, vice-president, procurement, global consumer healthcare and North American pharmaceuticals.
GSK said the appointment would have no "immediate" implications for its media agency roster, as Singh is new to the company, adding that he would "want time to take a view on the best way to achieve his goals".
GSK's £60m UK media planning and buying account is handled by MediaCom, which lost some European markets to Starcom MediaVest Group in a 2010 review. Later that year, MediaCom lost the US account to PHD.
Singh joins from Procter & Gamble (P&G), where he was most recently vice-president of media, Asia and China. He managed the media planning operations for the global FMCG company in China, Japan, India and Australia.
Prior to this, Singh held a variety of senior roles at P&G across media planning, line marketing, sales, consumer research, forecasting and analytics.
The company is seeking to focus its portfolio on fewer global brands and capitalise on the demand for over-the-counter "wellness products".
Its portfolio includes Lucozade, Sensodyne, Beechams and Ribena.
Martin said: "GSK is on a very exciting journey to grow a diversified global business, deliver products of value and simplify our business model.
"Our new approach to media planning, buying and strategy will support that. We need to communicate to customers and consumers that GSK's science sets our brands and product quality above the competition. We need the highest-quality talent to help us do that and I'm delighted someone with Sam's track record and leadership qualities is joining the team."Follow @loullamae_es
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Account Manager Purple Consultancy £25000 - £30000 per annum, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...