John Lewis' 'the other half' ad unveiled

The 90-second spot will launch on TV tomorrow night during the X Factor.

The ad is part of the brand’s ‘never knowingly undersold’ proposition. It features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith and follows the love story of a boy and a girl from two different eras to show that the things that really matter never change.

The ad was created by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger, and directed by Ringan Ledwidge through Rattling Stick.

This article was first published on campaignlive.co.uk