Additional Information
Content
PG Tips gives away cash via Facebook
PG Tips, the Unilever-owned tea brand, has created a scratchcard-style Facebook app that gives consumers the opportunity to win up to £100.
PG Tips: runs Facebook giveaway
The Lucky Scratch Card app by We Are Social hands consumers the opportunity to win a range of prizes, from £100 in cash to a six-month supply of PG Tips.
Consumers can play on the scratchcard app once a day. It has been created in support of the brand’s current on-pack promotion to win an instant cash prize of £5,000.
Tana Walker, PG Tips brand executive at Unilever UK, said: "PG Tips' Facebook page has been hailed as the 'most engaged Facebook community in the UK' and this light hearted campaign gives us the opportunity to reward our fans for their loyalty.
"PG tips remains the number one tea brand in the UK, worth over £156m, with a 25% market share.
"As category leaders, we are dedicated to continuing to support the tea category and this app will encourage new fans to take a look at our Facebook page as well as drive further engagement from our existing loyal fan base."
The brand is also promoting the giveaway with a new version of an ad from last year.
In August PG Tips struck a deal with Channel 4 quiz show 'Deal Or No Deal' to use the brand’s logo on the mug used by the lead contestant.
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
