Additional Information
Content
Great British Bake Off final attracts viewer high of 7.2m
The final of 'The Great British Bake Off' drew the programme's biggest-ever audience, peaking at 7.2 million on BBC2 last night, while ITV1 suffered from a cancelled World Cup qualifier.
Great British Bake Off: top baker John Whaite
The 'Great British Bake Off', which attracted a 15-minute peak of 6.7 million in its final 15 minutes, saw underdog John Whaite beat favourites James and Brendan to become top baker and win the final.
The show aired between 8pm and 9pm last night (Tuesday 16 October) and drew an average audience of 6.5 million, a 25.3% share. It attracted a five-minute peak of 7.2 million, according to unofficial overnight figures.
Less successfully, ITV1’s planned coverage of England’s World Cup qualifier against Poland suffered a setback when the game was cancelled due to a waterlogged stadium. However, the build-up to the non-event in Warsaw drew an average peak of 4.3 million, a 17.1% share. It reached a five-minute audience peak of 6.3 million.
When officials in Warsaw finally announced the cancellation of the game at 8.55pm, ITV rejigged its schedule and ran an episode of 'Doc Martin' from 9.10pm, which peaked at two million viewers at 10pm.
Elsewhere, Channel 4’s highest-rating show of the evening was the Sarah Beeny-presented 'Double Your House for Half the Money', which aired between 8pm and 9pm and drew a 15-minute peak of 1.7 million viewers.
BBC1’s 'Holby City', on at the same time as 'Double Your House', attracted an audience of 5.1 million, while the channel’s highest performing show was 'EastEnders', with a peak of 7.8 million.
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









