Asda and Morrisons request Christmas trading extension
Andy Clarke, the chief executive of Asda and Dalton Philips, chief executive of Morrisons, have written to the Government requesting an extension of trading hours on Sunday 23 December.
Asda: this year's Christmas activity
Clarke and Philips have written to the business minister Michael Fallon requesting to stay open up to two hours longer on what is expected to be the busiest shopping day of the year, according to reports.
The pair argue that their stores had lengthened opening hours for the Olympic and Paralympic Games, and that the same sentiment should be applied on the Sunday before Christmas and extend from the usual six-hours.
Philips said: "We're not asking for 24-hour shopping, just for a relaxation of two or three hours. David Cameron talked this week about an 'economic war' but something like this would make an enormous difference. You can't be too puritanical on this."
A spokesman for the department of business, innovation and skills (BIS), said: "The Government suspended the Sunday trading laws during this year’s Olympics, so that retailers could take advantage of the unique opportunity the games presented.
"The suspension of the law only applied to the specified period, from 22 July to 9 September. If the Government wanted to look at this again there would be an opportunity for wider debate and new legislation would be required."
There has been a recent trend among shoppers to delay their final Christmas shop until late on and 23 December is now the busiest day of the year.Follow @loullamae_es
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...