Additional Information
Content
Blinkbox runs tactical Di Matteo campaign
Blinkbox, the Tesco owned video-on-demand service, has run a tactical ad around the sacking of former Chelsea manager, Roberto Di Matteo.
Metro: Blinkbox runs ad around Chelsea's sacking of Roberto Di Matteo
Di Matteo was unceremoniously sacked by the football club last week after a recent run of poor form, despite him winning the FA Cup and Champions League last season.
The ad – which appeared below an article concerning his recent sacking at the hands of Roman Abramovich – ran with the strapline, "In between jobs?" The ad caption read: "Don’t worry Roberto, we’ve got the latest movies and TV shows to help take your mind off things".
The ad, which ran last week and was planned by Arena Media, offerered £5 free credit for those who joined Blinkbox on the day. It was created by Karmarama.
Karmarama recently launched its first work for the brand which featured a struggling boxer whose fortunes are turned around after the cornerman showed him the latest releases between rounds.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
