John Lewis posts record sales as ad soundtrack hits number one
John Lewis has recorded its best ever sales week and seen the soundtrack to its Christmas advert top the official singles chart.
John Lewis: 'snowman' Christmas campaign
The retailer’s sales for the week ending Saturday 8 December rose 15% year on year to £142m, which John Lewis is attributing to the success of its "omnichannel strategy".
Sales increased both in-store and online with johnlewis.com hitting record weekly sales of £42m and its best ever single day, which saw the online operation claw in £7.3m on "Mega Monday", the retail sector’s busiest shopping day.
Meanwhile, the Gabrielle Aplin cover of 'The Power of Love' used in John Lewis' Christmas campaign by Adam & Eve/DDB knocked Olly Murs off the top of the official UK singles chart last night.
John Lewis claims sales were driven by customers looking for "that special purchase" for Christmas gifting, including gloves, cashmere, lingerie, handbags or jewellery.
The strong performance of gloves as a gift coincides with the Christmas ad showing a snowman making a long journey to get a pair of gloves for his snowwoman.
Weather conditions have also boosted the retailer with the onset of cold weather resulting in an uplift of coat, scarves and knitwear sales.
Andrew Murphy, retail director at John Lewis, said record sales in an economically challenging market proves "customers trust John Lewis to deliver the perfect Christmas for their family and friends".
He said: "It is great to see a really festive buzz in our shops and all our partners are focused on providing the levels of service and advice our customers expect from us, particularly at this key Christmas period."
John Lewis managing director Andy Street has linked a 40% year-on-year increase in online sales across the last three weeks to "paying the right amount of corporation tax" during a Sky News interview.
Corporation tax has become a hot issue with the UK public with the spotlight on US corporations such as Amazon, Google and Starbucks which have used legal tax avoidance schemes to reduce the amount of corporation tax they make on their UK profits
Amazon has become embroiled in a row over its tax structure after only paying £1.8m in corporation tax last year on profits of £74m and sales of £3.35bn.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...