MoneySupermarket takes on rivals with space shuttle ad
MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition.
MoneySupermarket: ad features Top Gun soundtrack
Both Comparethemarket.com and Gocompare.com have marked the start of 2013 with major new campaigns, with the latter signing up scientist Professor Stephen Hawking to become the latest celebrity to tackle opera-singing brand character Gio Compario.
MoneySupermarket is looking to win a greater share of the market with the latest "You’re so Money Supermarket" ad promising to make consumers feel "epic" if they use its price comparison service.
In the TV ad, which launches on 7 January, "everyday man" Alan and his family join a crowd of spectators at Cape Canaveral, waiting to see a rocket launch. However, feeling "epic" from making savings of £300 on his car insurance, Alan grabs his son's lunchbox and a cycle helmet, and joins the astronauts for the launch.
The ad features 'Top Gun' soundtrack 'Take My Breath Away' by Berlin, with a voiceover by former 'Star Trek' actor Sir Patrick Stewart. It ends with a shot of Alan's wife trying to get into their car and the car keys seen floating in the space shuttle.
The campaign, by Mother London, will also feature radio, social media, CRM and PR activity.
According to Paul Troy, director of consumer marketing at MoneySupermarket, the site aims to differentiate itself from the competition with an overt emphasis on consumer savings, rather than the product.
He said: "Times are pretty tough out there right now for families in the UK. Saving money, particularly in January when you're trying to get the New Year off to a good start financially, can feel amazing, and give you a great sense of achievement."
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...