Carat wins Mail Connected's £250,000 prize on behalf of Santander
Aegis Media's Carat has won £250,000 of media space in Mail newspapers in the industry-wide competition launched by Mail Connected last month.
Zoe Bale: head of press at Carat (photo: Colin Stout)
Carat was judged to have provided the best answer to describe how advertising in Mail newspapers would help to drive their clients' traffic online, following an entry submitted on behalf of banking client Santander.
The entry was written and submitted by Celine Davies, associated director at Carat and the client.
Santander will now partner with The Mail to measure the effectiveness of this campaign in driving traffic to Santander’s website.
Rosemary Gorman, group ad director of Mail Connected, said: "We had a fantastic response to our competition, with entries received on behalf of 46 advertisers."
The research on which the newspaper brand's competition was based detailed a compelling story about the use of newspapers in digital activation campaigns. The research also revealed that Mail readers are less likely to navigate to advertisers’ websites using search engines, thus reducing the risk of interrupted online journeys.
Zoe Bale, head of press at Carat, said: "It’s a fantastic initiative by Mail Newspapers to demonstrate how print can drive and engage audiences online. Santander are over the moon with the win and we are all looking forward to seeing the results of the upcoming campaign."Follow @DurraniMix
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...