Additional Information


Content

NEWSPAPER ABCs: Sun shines on Sunday at the start of 2013

News International's tabloid Sun on Sunday had a strong start to the year, with a monthly rise of 6.8% rise to take it above 2 million sales again.

NEWSPAPER ABCs: Sun on Sunday shines in January

NEWSPAPER ABCs: Sun on Sunday shines in January

Share this article

The official circulation for the Sunday edition of the Sun rose to 2,010,826 in January, according to the latest Audit Bureau of Circulations figures published today (8 February).

News International's 50p Sunday tabloid fell below 2 million for the first time in the last official audit for December.

The start of the year proved to be a good month for Sunday newspapers, with Trinity Mirror's Sunday Mirror up 1.4% to 1,039,150, the Mail on Sunday up 1.7% to 1,715,707, the Sunday Times up nearly 1% to 885,612 and the Sunday Telegraph up 1.6% to 435,036.

Elsewhere, The Guardian was the only quality daily title to record a month on month uplift in January, its third in a row. The Guardian Saturday also achieved a rise, with copies up 2.3% from last month, following its 'Own the Weekend' advertising campaign.


David Pemsel, chief commercial officer at Guardian News & Media, said: "The latest ABC figures confirm that the Guardian is the only quality news title to see an uplift in print sales three months in a row – great news for advertisers, and a fantastic achievement in a challenging market, especially in light of the price rise we introduced in January.

The Guardian began 2013 with a bang with our bold new marketing campaign, ‘Own the Weekend’, as well as the launch of ‘Cook’ – a new weekly section free with the Guardian every Saturday, and we're thrilled that our readers have supported this new approach by voting with their feet."

Full figures for January 2013 (Click interactive graphics below for full details)

AUTOFEED INTERACTIVE DATA

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

Back to top ^