Friends of the Earth seeks more 'inclusive' image with new strategy
Friends of the Earth is changing its marketing strategy as part of a push to engage high-net-worth and influential individuals.
Friends of the Earth: new marketing strategy
The switch is the result of a review that concluded the charity needed to diversify its fundraising portfolio. It comes as Friends of the Earth tries to change the perception of its brand to one that is inclusive and relevant to potential supporters.
Tracey Pritchard, head of fundraising and supporter development at Friends of the Earth, said: ‘We have some very committed high-net-worth individual supporters who have been loyal to us for a number of years, but we know we need to increase that pool to support us, not just financially, but also by campaigning for us.’
As part of its new strategy, Friends of the Earth last week held an ‘Extraordinary banquet’ event, which feat-ured ‘experimental food and performances inspired by the life and principles of Linda McCartney’.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...